Just an update ,
Did Market Survey of Retailers shops where whole area goes to buy paints for home and offices ,
I interviewed one retailer shop , who was in mid 30s with father son business and
He was previously interviewed by People from Marcellus and Aquarius ,etc
Location : - Ghatkopar . Mumbai
Answers / brief about paint industry and Sirca were : -
Sirca is Good company with good products but market presence in Mumbai is lacking
He knows Sirca well as brand but he says if brand penetrates in this region they are happy to sell. But currently they are lacking it
As investor , I thought wood coating meant Sirca in lead and other might not much that great
My idea was wood coating meant Sirca
But he said there are 20- 25 companies in wood coating , which are targeting this market and doing business
He says in Mumbai , ICA Pdilite is leading and they would also provide technical support and technician will come to your house
According to his opinion , ICA pdilite will be market leader and better position regarding comparing to whole India region
He also open to say that paints industry is changing and will see change in 2- 3 years
JSW , Aditya Birla group , indigo paints , Shalimar paints , pdilite and MRF , Kansas nerolac
He said Brand which dominates wall paints will also dominate wood coating sales also
I asked about indigo paints by starting as their promoters are good and he said yes , indigo is also has good image and presence
He also visited Delhi and seen Sirca paints and Apoorva Agarwal but his conviction as per current market was ICA pdilite and interests with other companies entering market
As investors myself , I will continue to have positive image over Sirca and will stay invested in Sirca and have trust in financials and margin in Sirca
But as market scenario , if ICA pdilite is listed and I will study it
Will study more companies like indigo , Shalimar paints
Problem is my conviction is little bit dropped , due to market reality
I might see importance to perform Sirca in Mumbai and as biased towards home ground
Which is lacking ( hope Sirca does increase in these areas also but ICA pdilite has strong presence)
Will only accumulate only at if at attractive lower levels and will not increase accumulation of Sirca if premium pricing is seen in future
But Still will hold for 20 years to see Sirca doing miracles and doing good business
Last but not least he said Sirca has downgraded San marco products and value of san marco was good before sirca and also when asked , reply for oikos paint is it doesnât have through retailers but through architects reference
That is kind type of oikos paint is
Discl ; invested and have holding in Sirca and Asian paints
Other memeber please share your views too if possible