Gargi is doing good, but their marketing is very weak.
The closest competitor of Gargi is a brand called Giva. Giva is a startup from Bangalore.
See the traffic on Giva’s website vs Gargi’s
Giva is kiiling Gargi.
Genz generation is going to shop this online for gift or personal use.
Gargi needs to evolve in marketing front. This is not a manufacturing or luxury business. This is fast fashion business and marketing is the pillar of it.
Management needs to focus on marketing.
Need to watch their distribution and marketing strategy.
Disclosure : Not invested