As expected, “meatless burger” disruptive wave in the US is catching up on shrimp as well.
Tyson launches alt-shrimp made from plants which is created by New Wave Foods.
I will try to test New Wave’s new product and share my feedback here. Not sure if its available in retail stores, but will keep looking for one.
Maybe this is not the right thread, but I have a very basic question about these meatless meats!!
If you are a non-vegetarian, why would you want to eat this? You probably like meat and that’s why you eat it. No one is forcing it down your throat.
If you are a vegetarian, why would you want to eat this? You anyway probably, do not like the taste of meat.
So, is it not a passing fad? When people will be tasting it for novelty but then default back to their original choice? @rupaniamit in case you get to see who are eating this, maybe you can try to figure out why.
Vegetarian people are loving it .Due to religious belief they don’t want to eat meat .But due to revolutionary chemical engineering now it’s possible to have the almost same taste but without the guilt of killing an animal .
If that is the case, then, it is new market creation and not market cannibalization for real non-veg meat. infact, then, its cannibalization for vegetarian food companies as they have some competition for their target market. Is not it?
I may be a meat eater but if i am told everyday i am killing climate / environment…i will not mind switching to something equivalent and thats less harmful…as more and more climate change gets prominence these things will start playing with all of us…another example is plastic…Plastic is better than paper on most of usage parameter but arent we slowly and slowly reducing their usage to the extent feasible…EV vs internal combustion another one of those things,I believe over next 20-30 years these things will come into play as next generations who has seen climate change impact articles / movies on a daily basis right from childhood
Shrimp has no proprietary ingredients, meatless meat (alt-shrimp) have.
Shrimp has impressive nutrition profile, need to figure out - does meatless meat (alt-shrimp) have?
High In
Low In
@basumallick - I’ve been checking with neighbors and friends about their feedback on eating meatless burger ( beefless ). Feedback has been mixed. But no one has said that it tastes bad. I feel only time will tell if meatless story is able to disrupt real meat businesses. I’ve not tried meatless burger yet as I can’t judge its similarity with beef because I don’t eat beef. However, I’ll try alt-shrimp and share my feedback as I eat shrimp regularly and will be able to judge it better.
I will break it down into two pieces on my opinion on why people may shift or not shift to meatless side:.
Here Burger means burger with beef meat in it by default. There is no such thing called chicken burger. It’s called Chicken Sandwich . People are raised eating Beef. They love their beef and other red meats as most eat it for both meals all year round. Beef and red meat are causing health issues like cholesterol, heart related problems, few types of cancer as well due to inherent nutrition of red meat. There is big awareness among people on red meat causing health issue. Hence people prefer to move to healthier option (meatless burger), if they don’t have to compromise on the taste and texture of beef/red meat. Hence its a big market and Beyond Meat is trading at $10bn valuation 
. It’s win-win for both producer and consumer. Healthier meatless food with same old taste.
Now coming to Shrimp and other sea food in general, it’s considered healthier food compared to red meat. It’s eaten by upper middle class and affluent people since it costs 3-4x than beef and chicken. There is no big incentive for Shrimp eater to go to alt-shrimp as its already healthier food for me except for preference towards non-farm raised and sustainable farming practices which I guess few would consider while buying it.
So for alt-shrimp to disrupt real shrimp market two things have to happen in my opinion:
Same taste, bite, texture, feel, and healthy nutritional facts in it.
Less price than natural shrimp (to incentivize me to move to alt-shrimp)
IMHO - meatless story has potential to move some beef eaters (and other red meat too) to meatless beef. I feel alt-shrimp not as big of a threat to shrimp and sea food businesses. But have to monitor people’s eating habits very carefully and see if it’s shifting in a particular direction.
Back in 2014-15 when I first invested in Avanti, I felt it has tremendous longevity as I see people eating shrimps even many decades down the road. Interestingly its only 5 years down, here we are talking about potential for shrimp business being disrupted. 
Another point to note is the trajectory of improvement for these companies. 5 yrs back, these companies were just science projects in someone’s lab or kitchen. The prototypes of the first burgers/meat was not even edible, forget being competitive with the actual beef.
Since then product has improved where it is atleast considered a competitor for the beef and other meat. It has even gone from being joked about and ridiculed by the food industry to being noticed and now fighting back.
companies like tyson foods are coming out with their version of meats and there are companies like impossible foods which have burgers which are much closer to actual beef burgers.
In addition to this, there is a lot of research on lab meat which sounds gross, but if you compare with the how cattle is raised and slaughtered is much more humane (as an aside US laws prohibit any one from photographing a slaughter house …so you can imagine how bad it would appear).
The point is not where the products stand today, but where they will be in 3-5 years. They are almost following a moore’s law cost and quality curve.
As an aside, almost 40% of the beef and meat is basically ground and made into patties and nuggets. these are products which are getting replaced as the consumer really does not care as much about the meat, but more about the taste and if it has lower fat, then all the better.
Good article if you have not come across it before.
The lower stocking rates were set to work in India’s favor as lower global supply create the conditions for a resurgence in prices by 2020, according to Indian feed producer Avanti Feeds.
Severe flooding of the Godavari, India’s second-largest river, has wiped out thousands of hectares of shrimp ponds in Andhra Pradesh, the area responsible for most of India’s shrimp output. Losses could also be in the 5% range, similarly to Gujarat. The flooding is worse for farmers than a disease outbreak or another catastrophe as they lose all of their equipment besides their current crop
Amidst all the noise, marine exports in August 2019 continue to grow YoY and MoM, as per latest trade data…
http://164.100.117.97/WriteReadData/userfiles/QUICK%20ESTIMATES%20August%202019.pdf
Useful video to understand competition and the problems.
You should have mentioned its a video from greenpeace. There will be nothing positive from them. Its not related to avanti feeds excpet that its about shrimp…
For me key takeaway was the expectations of cheaper products and what is done by Thai breeders to keep price low.
There are many who have given up non veg food for some reason. I am one of those. And I keep trying mock meat as a substitute.
Also, I have a few vegetarian friends who liked the taste of mock meat although they did not buy for their home consumption but they sure liked it. I can day that because they had more than once.
It is kit very successful in India and could not build volumes. I think it will take years for trend to catch up India. But in EU and US it may pick up fast as the vegan activism is stronger there. And most of these guys are converts from non veg to veg. So it helps soothing their non veg cravings.
You can compare this to replacement of cigarettes by nicotinex the chewing gum which satiate a smoker’s addiction for cigarette.
This vegan meat, sea food has good future. But it will take years to grow in India.
If McDonalds and KFC like fast food giants start promoting it, I bet it will turn the tide in its favour faster than expected. Kids and Gen-x gets influenced fast and rhey may take it up fast. And we may soon witness their brands like McCain and others selling it in regular hyper stores. It is surely a big thing with huge potential.
89bef56e-59b8-4bb3-9b46-89f5221eb32c.pdf (461.4 KB)
Does it imply they are declaring the quaterly results around Sept 30
No, I think it would be 2-3 weeks later till then trading by company insiders is not allowed.
It seems white spot disease has hit Indian shores.
Have no clue how serious this will turn out to be.
Request other members knowledgeable about this field to shed more light on this
White spot syndrome have been found in shrimps in India since their farming began. While it indeed is a a serious issue and can possibly wipe out farms, its not something new in India.
Hi
Interesting use of Blockchain in shrimp exports.
Rgds
Shrimp exports to US in August 2019 continue to grow at a healthy rate 15% (MoM, YoY). Infact, these are highest export volumes recorded ever from India
