Ashiana Housing - Banking on Tier II and III towns!

Ashiana had their second best quarter since 2016. Demand seems to be very strong, and management is confident of reaching 1500 cr. presales in FY24. Project pipeline remains strong

FY24Q2

  • Current pipeline: 12 lakh sq.ft in ongoing projects + 84 lakh sq.ft in future projects + 21 lakh sq.ft in land (excluding Milakpur and Kolkata) ~ 117 lakh sq.ft
  • Annual sales volume run rate should increase from 25 lakh sq.ft (12.45 lakh sq.ft sold in H1FY24)
  • Greenfield projects: 6 (3 in Jaipur, 1 in Gurgaon, 2 senior living in Chennai). 4 will be launched in remaining FY24 and 2 in FY25
  • Ashiana Amodh (Pune, senior living): Successful launch (27% of Phase 1 inventory sold this quarter)
  • Ashiana Shubham (Chennai, senior living): Last phase launched (56% of inventory sold this quarter)
  • Ashiana Prakriti (Jamshedpur): Phase 2 launched (76% inventory sold this quarter)
  • Jaipur: Acquired new land in Jaisingpura (11 lakh sq.ft). Its near the Ashiana Ekansh project
  • Construction: Will do 2-2.2mn sq.ft in FY24 (0.9 mn sq.ft constructed in H1)
  • Larger focus will be on increasing prices
  • Will not get into horizontal plotted development
  • New Gurgaon prices have increased 2-3x over last 5 years (Ashiana Amarah region)
  • Channel partners in NCR add a lot of value as there are lots of projects available in this region. This is not the case in Jaipur or smaller cities
  • Senior living is gaining a lot of traction
  • Economic ROE will cross 15% in FY24 and seem sustainable (and probably higher than 15%)
  • FY25-27: Plan to do cumulative delivery of 50 lakh sq.ft (2600-3000 cr. revenues)
  • Kid-centric projects: Planned launch of one project in Gurgaon and one in Jaipur. First sign is evident in Ashiana Umang.

Disclosure: Invested (position size here, no transactions in last-30 days)

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