Customer data is such a arcane concept in digital marketing and exploited and spun off in different ways. For example, no one has more granular customer data than the walled gardens like google, facebook, twitter and Tiktok. Many digital marketing co’s claim to have granular customer data but they are mostly probabilistic data points not deterministic ones that walled gardens possess. Unless you have owned data where users actually register or sign in/opt in like in the case of facebook and google very few can claim to have opted in customer data .
1 Like
Affiliate space. Can’t compare with 1st party data that these behomoths have.
Despite posting consistent good numbers, Affle is still under pressure. Does anyone know why?
They lost real money gaming clients due to government ban and stock also not cheap though.
If I remember correctly they mentioned they could have some impact this quarter due to RMG client ban but it was mitigated by early indian festivals and it will be interesting to see how next couple quarters they will perform.
7 Likes