IFB agro shut down their IMFL division and started into IMIL. They say that IMIL is growing at a scorching pace in WB and they want to grab this opportunity. There is a media interview of IFB agro on this. You may google it.
Why is the oil business growing so well? I would suggest not to look at the growth rate here. Rather look at the total sales from oil segment. The growth rate is high albeit lower base. Also, this is something what was told to me by management -
" In WB, fish and rice is the staple food. In rural areas (mostly), it is men who goes to purchase oil, rice, fish and other basic staple items". Since, men is the target customer, company launched oil with the same brand name to enhance the visibility of the brand amongst men. Moreover, there are two process - manufacturing oil and refining it. Pincon doesnt manufacture oil. They only do refining and the packaging part.