The non branded sales essentially includes the small bits of basmati rice grains that end up getting broken during sorting/processing (in North India I have heard the term “Basmati Tukda” being used so I am guessing thats what this is). KRBL sells this in gunny bags without putting their brand name on it. Usually a low margin product, so they tend to sell this mostly in the domestic market.
The Non Basmati segment being recently pushed by the company is sold under the India Gate brand and the management has said they are only focussing on the premium end of non Basmati varieties of regional rice (like Kolum, Sonam, Jeera rice, maybe Gobinda Bhog also someday). These products usually have a selling price of more than Rs 100 a Kg in the domestic market. In addition they have also launched, as many know, Chia seeds and Quinoa under the non Basmati segment.