Like I said it is an execution heavy business…where the ui is better, apps which deliver faster gain market share. This is different from ecommerce where since the goods get delivered two to three days later, people spend a lot of time comparing discounts, while this is an instant purchase. Blinkit has consistently delivered a better user experience than zepto and swiggy instamart, you can check out their apps to see this. Bigbasket has 5-10 percent market share, whatever they are doing, not working currently.
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