Industry Feedback from a Ground Retailer – Supporting Manyavar’s View on Marriage Seasonality
I’m not currently tracking or invested in Manyavar, but I do operate in the same industry. I run a retail apparel business in a Tier-3 town in India and also sell wedding-focused ethnic wear like Manyavar, sherwanis, and salwar-kurtas.
Based on my on-ground experience:
FY24 (last year) saw around a 13% drop in sales for my store.
This was primarily because the April–June 2024 period had fewer auspicious marriage dates, which significantly impacted wedding-related purchases.
In contrast, CY2025 (January to June YTD) has had a strong wedding calendar, and my sales have picked up sharply this year.
So when I heard Manyavar’s management attributing seasonal softness to wedding date availability, it absolutely resonated with my local experience. If this trend is visible even in a small town like Pandharpur, it likely reflects a wider industry truth.
In my view, the management is being transparent about the seasonality impact on their performance.
I have attached major marriage dates for last 3 years. They might give a better picture.
