Exactly! This means that we cannot expect Saregama’s YouTube channel views to increase by depending on old songs rather, we would need new content like “Pani Pani” song. But for riding the music streaming wave, Saregama is well positioned as there we don’t need videos.
Slight observation: When I had used YouTube Music a year back, there we click on music videos popular on platform. Therefore, if YT Music becomes the norm (like Sportify) Saregama could lose out on old songs as most popular ones are with the video.
Example of music video right:
- “Tum ko Dekha Toh Ye Khayal”
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Music video by Shemaroo: Tum Ko Dekha Toh Ye Khayal - Jagjit Singh Ghazals (HD)- Deepti Naval - Farooq sheikh - Saath Saath - YouTube
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Song owned by Saregama: Tumko Dekha with lyrics | तुमको देखा गाने के बोल | Sath Sath | Deepti Naval, Farooque Sheikh - YouTube
- “Zindagi Ek Safar”
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Music video by Shemaroo: Zindagi Ek Safar (HD) | Andaz (1971) | Hema Malini | Rajesh Khanna | Superhit Kishore Kumar Hits - YouTube
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Song owned by Saregama: Zindagi Ek Safar Hai Suhana with lyrics | ज़िंदगी एक सफर है सुहाना के बोल | Mohd Rafi - YouTube
- “Tum itna jo muskura rahe ho”
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Music video by Gaane Sune Ansune (Idk who they are): Tum Itna Jo Muskura Rahe Ho | Jagjit Singh | Arth 1983 Songs | Ghazal Song | Shabana Azmi - YouTube
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Song owned by Saregama: Tum Itna Jo Muskura Rahe Ho | Ghazal Song | Arth | Jagjit Singh - YouTube