ValuePickr Forum

Tata Consumer Products Limited (TATACONSUM)

Tata Global Beverages (TGB) is a natural beverages company with brand presence in over 40countries. As the second largest tea company in the world, with a growing interest in coffee and water, TGB is home to a stable of innovative global and regional brands, including: Tata Tea, Tetley, Himalayan natural mineral water, Tata Gluco+, Good Earth tea, and Eight O’clock coffee.
• 2nd Largest player in branded tea in the world
• 20,000+ SKUs produced across tea, coffee and water
• 40+ Countries with significant brand presence

• Tata Tea - Premium, Elaichi Chai, Chakra Gold, Gold, Teaveda, Kanan devan, Gemini, Agni
• Tetley - Presence in UK, France, US, Canada, India, Australia, Middle East, Poland
• Good Earth, Jemca, Vitax, Teapigs, Joekels
• Coffee - Eight O’Clock, MAP, Grand Coffee, Tata Coffee Grand
• Water - Tata Water Plus, Tata Gluco Plus, Himalayan
• Company has entered the new Asian markets of Singapore, Malaysia and China, which are large tea consuming markets. The company has entered a tie-up in the e-commerce channel in China to focus on the business-to-consumer (B2C) category.
• Co has undertaken a multi-year extension of its partnership with Kuerig in US, for the manufacturing, sales, licensing and distribution of the EOC coffee and Tetley tea brands in K-Cup pods for use in Keurig brewers
• Tata Coffee Limited, a subsidiary which operates in the non-branded business, announced the setting up of a state-of-the-art Freeze Dried Instant Coffee plant in Vietnam with an installed capacity of 5000 MT per annum.
• Tata Starbucks our 50% JV had opened 91 stores; performed very well in the current year with double digit growth

Continued focus on health and wellness
• Expanded portfolio of green teas and fruit & herbal teas, in line with this trend. Tetley Super Green Tea (fortified with vitamins). Tata Tea Teaveda and Tetley Balance two product ranges inspired by Ayurveda and containing herbal ingredients - were launched in India and Canada
• Eight O’Clock coffee in the USA launched a new line called Infusions

• Tetley Indulgence launched in the UK is a range of black teas in indulgent flavour twists such as cookies & cream, chocolate mint, gingerbread, and spiced apple.
• TGB collaborated with Starbucks to create a signature innovation, India Spice Majesty Blend especially for the Starbucks Teavana™ portfolio in India
• Himalayan natural mineral water - launched a sparkling variant in select channels and also piloted ‘Orchard Pure’ flavoured water
• Tetley now outperforms the herbal tea category’s growth- Tetley +19% vs Category +6% (as per Nielsen study)
• Promoter shareholding is 34.4%
• Institutional shareholding is 33.64%
• In the process of divesting the Instant tea business in China. The decision to divest was taken mainly due to the marginal nature of the business and under-performances as compared to plans.

Q1FY18 Analyst Presentation

5th consecutive quarter of operating profit growth despite higher spends behind brands and competitive intensity in developed markets
• Improvement in tea volumes whilst softer volumes in coffee
○ Improvement in India despite impact of GST transition in India
• Good improvement in Profit before exceptional and tax despite higher advertisement
○ Effective management of commodity costs
○ Good cost management
• Commodity costs
○ Softness in India tea prices
○ International tea prices hardening further impacted due to Brexit
○ Coffee Costs – showing a hardening trend
• Volatile currency markets
○ Brexit leading to GBP depreciation
• Increased focus on under performing businesses
○ Exit from China Business
○ Exit from the Russian business

India Business: - India business grew by ~4%-5% which was impacted by GST transition
• Gluco-D have witnessed steady acceptance from the consumers
• 50% tea consumed and sold in India is branded tea.
• Tata Tea Elaichi growing at robust pace
• Tata Coffee Grand gain shares with new variants
• Launched Fruski on a pilot basis - a tea based RTD.
• Starbucks currently operates in 95 stores which will be start generating EBITDA profit in next ~1-2 years
UK business:- Strong performance in UK driven by growth in market share across major categories despite sustained decline in overall tea market and continued competitive intensity. Green tea continue to grow well. Teapig the super premium brand posted good growth
Bangladesh has witnessed robust growth in Q1 FY18 with record profits in Q1 FY18.
USA - Promotional phasing and higher commodity costs impacted performance of EOC business in US during the quarter. Tetley green tea reflects modest growth despite decline in category.
Russia was a loss making unit which have been restructured, going ahead performance from international business will improve.
Non branded - Topline declined due to reduction in sales volumes of instant coffee and plantation products (impacted due to lower crop and lower export realization due to stronger INR).
Tata Coffee infused in aggregate an amount of US$6 million (mn) on greenfield freeze dried instant coffee facility in Vietnam
Canada witnessed an improvement in the topline. The company continued its value and volume leadership in the country. It also launched Tetley RTD in three flavours - Lemon Ginger, Peach mango and Pomegranate Berry
In order to drive its performance, the company has come up with strategic priorities, which include base business rejuvenation, investment for growth and driving operational efficiency.
The company intends to invest in incubatory businesses - Starbucks and Nourischo to drive future growth. Under Nourishco, the company has launched variants of Tata Gluco Plus, Himalayan flavoured & sparkling water. Nourischo has witnessed traction in the operating profit.

What is Changing?

  1. Continuous debt reduction
  2. Focus on higher margin products to increase margins
  3. Getting out of loss making or non-performing geographies like Russia signals management intent on turnaround
  4. As per media reports, Tata Global Beverages may sell its stake in various Tata group’s listed companies to its parent, Tata Sons, in the coming months. TGBL currently owns 725 crore worth of stake in other Tata group firms, viz. Tata Chemical and Tata Investment Corporation. TGBL has a 4.39% stake in Tata Chemicals and 0.29% stake in Tata Investment Corporation. The company may utilise the funds towards a) brand building activities or b) payoff of the debt or c) dividend payout, or a combination of these


  • Business is dependent on bulk tea & coffee prices
  • Exchange rate fluctuations
  • Gradual move of taste from tea to coffee and other drinks


I am invested. My views may therefore be biased. Please do your own due diligence before investing.


What is changing is not path-breaking just routine corporate stuff. Though market perception during last few quarter has changed a lot which is probably as it is one of the stock which did not appreciated much during bull run and stock appear cheap compared to other top notch FMCG stocks. But to have significant appreciation there has to be significant reasons and growth/earnings visibility which i find missing.

dis: Invested (increased exposure during last 2 months)


At current prices (Rs 205), the stock is overvalued.

For a company with an roe of 5-6% and commanding a PE of 27, investors will loose money in the long term (2-3 yrs).

Stay away :slight_smile:

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Agree. Something like ITC at 30 PE seems to be far better which much larger basket of products, superior RoE and growth.

Tata Global has not been able to cash on opportunities and most of the sale comes from commodity, stagnant and highly competitive biz of black tea. e.g. Tata Water - I don’t see it in shops nor there is any awareness or adv.

Needs to get far more aggressive to justify these valuations.

Dada, you have explained the business beautifully. But it fails to excite when looking at metrics like ROE, Sales growth, a handful of brands. PE of 27 and Mkt Cap to Sales of ~ 1.5 for a FMCG company is not too much actually. Request your views as to what has changed or will change for the company from here on.

Disc: Interested but not yet invested.

The beauty is always in the eye of the beholder :slight_smile: The interest for me is I see TGB as a turnaround story. So, once the business starts improving, all the corresponding numbers will also improve.


Only concern is Tata Group has not able to manage any of its so called FMCG business in a true FMCG manner. They miserably failed till date.

ITC came out because they were managing Cigs , knew the distribution stuff although it is monopolistic in nature but just see, how they failed in Information Technology , Hotels, Papers etc.

Going by the recent disinvestment in stake held by TGB in Tata Chemicals, rationalization of foreign operations and the reduced losses in the JVs, I think has the trappings to be a value investment at this point of time.

It remains to be seen how the new Chairman of Tata Sons invigorates this company

“It is our first entry into retail space; this is the pilot project we are starting with. We are planning to open four stores in the pilot phase in Bangalore. We will then consolidate, understand how the pilot goes, before we think about what the next step should be,” Tata Global Beverages Regional President Sushant Dash told reporters here.

The whole idea behind entering into Quick Service Restaurant (QSR) and tea caf space was two fold, hesaid.

The first was this was a growth segment as eating out had been growing at an exponential rate; second – 70 per cent of consumption in the country in terms of one drinks as beverage even out of home was tea.

“The idea behind was to match the two of them given that people are going out, people drink tea, and Tata Global Beverages is best positioned to bring tea to customers, so we thought of getting into retail space and talking of tea caf,” he added.


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Q2 Results - Impressive results, margin improvement program seems to be working



  • Rs 625 cr worth of Tata Chemicals has been sold and directly put in retained earnings.
  • Co has completed reorganizing Russia operations resulting in the sale of 2 of its subsidiaries, which was completed on Nov 2017.

My 5 minute research
the EQAX score sheet


disc: Not invested stock is overvalued based on liquidation value *125% and prefer to wait till Mr Market offer this at bargain value as seems to high P/E

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Just read an article on how the stock has gained 95% during the period with its market capitalisation nearly doubling to over Rs 18,200 crore.

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Read an article on SeekingAlpha which makes a case for India among the top 5 market for Starbucks over the years.

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You can find in todays bloomberg quint report … open this url and scroll to the bottom of the page where you can see this morgan stanley on TGBL