Senco Gold: Upcoming gold story!

PN Gadgil is down 40% too!

Nothing is spared, how long to go down another 10-15%

2 Likes
  • Promoters acquired shares worth ₹4 Cr yesterday and plan to buy more today. [timestamp: 7:37]

Watch the interview

3 Likes

SENCO - No more Upcoming Gold story and this Firm is not 24K anymore

Also i see promoter buying the shares in open market


Not in any case recommendation to Buy/Sell, just stating my observation here :slight_smile:

2 Likes

not 4 cr, 6 cr actually!

Yes they both are different.
First screenshot is of 80,400 Share which was bought on 19th, second screenshot saying 4.02 Cr is for 1,61,000 Shares. Attached Two different transactions separately. I think you got confused reading only one

2 Likes

From a high of 772 to a sharp low of 227 and now in three days moves up to 275. What are promoters upto?

https://www.business-standard.com/markets/news/senco-gold-up-5-for-3rd-straight-day-on-promoter-s-acquisition-of-shares-125032000402_1.html

1 Like

Senco | Insider Buying

6 Likes

Q4 FY25 business update:
senco-business-update-08-04-2025.pdf (541.9 KB)

Q1FY26 business update

  • 28% rev growth, 19% SSSG
  • 35% stud ratio
  • 9 new showrooms in the quarter (Targeted 20 for FY26)
  • Q2 is always a dull Qtr (no festivals)


5 Likes

Senco Gold -

Q4 and FY 25 results and Concall highlights -

Share of organised sector in India’s Jewellery mkt @ 40 pc vs 32 pc in FY 20 vs 6 pc in 2007

Company’s total store count now stands @ 175 stores ( which includes 5 stores of Everlite - Jewellery for the new generation, 4 Sennes stores - selling Lifestyle products, lab grown diamonds and accessories, 13 D’Signa stores - focussed on HNI customers )

90 pc of company’s stores are leased. Only 10 pc are built on owned premises

Company employs 198 exclusive Bengali Kaarigars to work on their exclusive designs ( this makes their jewellery unique and exclusive )

Company sells its trendy Silver Jewellery under the GOSSIP brand, Men’s Jewellery under the Aham Brand

Geography wise break up of stores -

WB - 98 ( 44 owned + 54 franchise )
North + NCR - 24 ( all owned )
East ( excluding WB ) - 25 ( 12 owned + 13 franchise )
NE - 6 ( 2 owned + 4 franchise )
West - 7 ( all owned )
South - 5 ( all owned )
Dubai - 1 ( owned )
Sennes stores - 4

Total 175 stores in Mar 25 vs 159 stores in Mar 24

Company added 9 new stores in Q1 FY 26, taking the total store count to 184. Aim to take it to 195 by end of FY 26

FY 25 stud ratio stands @ 11 pc vs 11 pc in FY 24 vs 10 pc in FY 23

Avg ticket Size for FY 25 @ 73k vs 64k YoY

FY 25 outcomes -

Revenues - 6328 vs 5241 cr, up 21 pc
EBITDA - 367 vs 375 cr ( margins @ 5.8 vs 7.2 pc ). There was an adverse impact of 57 cr on account of cut in customs duty. Adjusted for that EBITDA margins would have been 6.7 pc with EBITDA @ 425 cr
PAT - 159 vs 181 cr ( without the customs duty impact, PAT would have been 202 cr )

Q4 outcomes -

Revenues - 1377 vs 1137 cr, up 21 pc
EBITDA - 127 vs 88 cr, up 45 pc (margins @ 9.2 vs 7.7 pc)
PAT - 62 vs 32 cr

Q4 value / volume growth -

Gold Jewellery - 20 pc value growth , (-) 6 pc volume growth

Diamond Jewellery - 38 pc value growth, 21 volume growth

FY 25 value / volume growth -

Diamond jewellery - 15 pc value growth, 2 pc volume growth
Gold jewellery - 20 pc value growth, (-) 4 pc volume growth

Out of the 16 stores added in FY 25, 9 are company owned, 1 Sennes store, 6 Franchise stores

Non - East business grew by 23 pc to 1230 cr

People are looking for light wt jewellery ( due sharp increase in Gold prices )

Footfalls in FY 25 were 25 pc higher than FY 24 footfalls

For FY 26, aiming to achieve an EBITDA margins range of 6.8-7.2 pc and PAT margin range of 3.5 to 3.7 pc ( Extrapolation - assuming a topline growth of 18 pc for full FY, revenues and PAT ( @ 3.5 pc ) for FY 26 can be 7465 cr and 260 cr respectively. At 3 pc PAT margins PAT can be 225 cr )

Focus on light weight daily wear + handcrafted wedding jewellery shall continue. Wedding jewellery contributes to aprox 30-32 pc of company’s topline

Aiming to open 18-20 stores in FY 26 ( equally split between company owned and franchise stores ) - mainly focussing on North and East Indian mkts

Aim to hit 14-15 pc stud ratio in next 3-4 yrs ( this should help their margins )

Earlier in Q3, company raised Rs 459 cr @ Rs 557 / share to fund their expansion ( @ avg 10 company owned stores per year ), unsticking their existing stores and to trim their debt levels

An avg company owned store opening costs them aprox 23-24 cr ( Aprox 2 cr for the store + 20-22 cr for the inventory )

Old gold exchange contributed to 40 pc of company’s total sales. Out of the total old gold that came up for exchange, greater than 60 pc of old gold was non - Senco gold - representing a clear shift from unorganised to organised sector

High gold prices are stimulating trends like - higher sales of 14 Carat and 18 Carat gold Jewellery, higher sales of studded jewellery. These trends are likely to stay

The impact of lab grown diamonds is more in bigger diamond categories. The smaller diamond sales are hardly impacted by lab grown diamonds

In Q3, the company did spend aggressively on advertisements ( during the festive season ). In Q4, the company decided not to do the same and focussed on better margin generation. Hence the other expenses have fallen in Q4 on a YoY basis

Company resorts to outsourcing a part of their Jewellery manufacturing process. They r strong @ making hand crafted and traditional Jewellery. However, they have to resort to outsourced manufacturing while going for modern / machine made designs from players who are strong in these areas

Disc: initiated a tracking position after the company came out with strong Q1 FY 26 update, not SEBI registered, not a buy / sell recommendation, posted for informational purposes only