PN Gadgil is down 40% too!
Nothing is spared, how long to go down another 10-15%
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- Promoters acquired shares worth ₹4 Cr yesterday and plan to buy more today. [timestamp: 7:37]
Watch the interview
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Also i see promoter buying the shares in open market
Not in any case recommendation to Buy/Sell, just stating my observation here 
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Yes they both are different.
First screenshot is of 80,400 Share which was bought on 19th, second screenshot saying 4.02 Cr is for 1,61,000 Shares. Attached Two different transactions separately. I think you got confused reading only one
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From a high of 772 to a sharp low of 227 and now in three days moves up to 275. What are promoters upto?
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Q4 FY25 business update:
senco-business-update-08-04-2025.pdf (541.9 KB)
Q1FY26 business update
- 28% rev growth, 19% SSSG
- 35% stud ratio
- 9 new showrooms in the quarter (Targeted 20 for FY26)
- Q2 is always a dull Qtr (no festivals)
5 Likes
Senco Gold -
Q4 and FY 25 results and Concall highlights -
Share of organised sector in India’s Jewellery mkt @ 40 pc vs 32 pc in FY 20 vs 6 pc in 2007
Company’s total store count now stands @ 175 stores ( which includes 5 stores of Everlite - Jewellery for the new generation, 4 Sennes stores - selling Lifestyle products, lab grown diamonds and accessories, 13 D’Signa stores - focussed on HNI customers )
90 pc of company’s stores are leased. Only 10 pc are built on owned premises
Company employs 198 exclusive Bengali Kaarigars to work on their exclusive designs ( this makes their jewellery unique and exclusive )
Company sells its trendy Silver Jewellery under the GOSSIP brand, Men’s Jewellery under the Aham Brand
Geography wise break up of stores -
WB - 98 ( 44 owned + 54 franchise )
North + NCR - 24 ( all owned )
East ( excluding WB ) - 25 ( 12 owned + 13 franchise )
NE - 6 ( 2 owned + 4 franchise )
West - 7 ( all owned )
South - 5 ( all owned )
Dubai - 1 ( owned )
Sennes stores - 4
Total 175 stores in Mar 25 vs 159 stores in Mar 24
Company added 9 new stores in Q1 FY 26, taking the total store count to 184. Aim to take it to 195 by end of FY 26
FY 25 stud ratio stands @ 11 pc vs 11 pc in FY 24 vs 10 pc in FY 23
Avg ticket Size for FY 25 @ 73k vs 64k YoY
FY 25 outcomes -
Revenues - 6328 vs 5241 cr, up 21 pc
EBITDA - 367 vs 375 cr ( margins @ 5.8 vs 7.2 pc ). There was an adverse impact of 57 cr on account of cut in customs duty. Adjusted for that EBITDA margins would have been 6.7 pc with EBITDA @ 425 cr
PAT - 159 vs 181 cr ( without the customs duty impact, PAT would have been 202 cr )
Q4 outcomes -
Revenues - 1377 vs 1137 cr, up 21 pc
EBITDA - 127 vs 88 cr, up 45 pc (margins @ 9.2 vs 7.7 pc)
PAT - 62 vs 32 cr
Q4 value / volume growth -
Gold Jewellery - 20 pc value growth , (-) 6 pc volume growth
Diamond Jewellery - 38 pc value growth, 21 volume growth
FY 25 value / volume growth -
Diamond jewellery - 15 pc value growth, 2 pc volume growth
Gold jewellery - 20 pc value growth, (-) 4 pc volume growth
Out of the 16 stores added in FY 25, 9 are company owned, 1 Sennes store, 6 Franchise stores
Non - East business grew by 23 pc to 1230 cr
People are looking for light wt jewellery ( due sharp increase in Gold prices )
Footfalls in FY 25 were 25 pc higher than FY 24 footfalls
For FY 26, aiming to achieve an EBITDA margins range of 6.8-7.2 pc and PAT margin range of 3.5 to 3.7 pc ( Extrapolation - assuming a topline growth of 18 pc for full FY, revenues and PAT ( @ 3.5 pc ) for FY 26 can be 7465 cr and 260 cr respectively. At 3 pc PAT margins PAT can be 225 cr )
Focus on light weight daily wear + handcrafted wedding jewellery shall continue. Wedding jewellery contributes to aprox 30-32 pc of company’s topline
Aiming to open 18-20 stores in FY 26 ( equally split between company owned and franchise stores ) - mainly focussing on North and East Indian mkts
Aim to hit 14-15 pc stud ratio in next 3-4 yrs ( this should help their margins )
Earlier in Q3, company raised Rs 459 cr @ Rs 557 / share to fund their expansion ( @ avg 10 company owned stores per year ), unsticking their existing stores and to trim their debt levels
An avg company owned store opening costs them aprox 23-24 cr ( Aprox 2 cr for the store + 20-22 cr for the inventory )
Old gold exchange contributed to 40 pc of company’s total sales. Out of the total old gold that came up for exchange, greater than 60 pc of old gold was non - Senco gold - representing a clear shift from unorganised to organised sector
High gold prices are stimulating trends like - higher sales of 14 Carat and 18 Carat gold Jewellery, higher sales of studded jewellery. These trends are likely to stay
The impact of lab grown diamonds is more in bigger diamond categories. The smaller diamond sales are hardly impacted by lab grown diamonds
In Q3, the company did spend aggressively on advertisements ( during the festive season ). In Q4, the company decided not to do the same and focussed on better margin generation. Hence the other expenses have fallen in Q4 on a YoY basis
Company resorts to outsourcing a part of their Jewellery manufacturing process. They r strong @ making hand crafted and traditional Jewellery. However, they have to resort to outsourced manufacturing while going for modern / machine made designs from players who are strong in these areas
Disc: initiated a tracking position after the company came out with strong Q1 FY 26 update, not SEBI registered, not a buy / sell recommendation, posted for informational purposes only
1 Like
Senco Gold -
Q1 FY 26 results and concall highlights -
Added 10 new stores in Q1 - 5 COCO stores ( including 1 Sennes store ), 1 FOCO and 4 FOFO stores. This takes company’s total stores to 186 ( franchise showrooms @ 76 ). Aim to add another 10 stores in current FY
COCO stores representing 63 pc of company revenues grew by 25 pc. FOFO / FOCO representing the remaining 37 pc of company’s business grew by 34 pc
Hallmarking of 9K gold Jewellery is now mandatory and should help support demand in the face of rising gold prices
FY 26 guidance - 18-20 pc revenue growth, 6.8-7.2 pc EBITDA and 3.7 - 4 pc PAT ( at the lower end of guidance, this translates to 273 cr of PAT vs 165 cr LY )
Q1 outcomes -
Revenues - 1826 vs 1416 cr, up 29 pc
Gross margins @ 19 vs 17 pc
EBITDA - 183 vs 108 cr ( margins @ 10 vs 7.8 pc ). Reasons - sharp improvement in stud ratio to 11.6 pc, tight control over costs
PAT - 104 vs 54 cr, up 91 pc
In Q1, Company reported a SSG of 19.6 pc
Geography wise breakup of stores -
WB + Kolkata - 101
NCR + North - 25
East ( ex - WB ) - 26
NE - 6
West - 9
South - 5
Central - 6
Dubai - 1
Sennes stores - 7
75 pc of company’s Jewellery is made in house - by a team of 186 - highly skilled karigars. Bengali karigars are known for their exquisite artistic work and talent. Out of rest 25 pc, aprox 20 pc is traded Jewellery and 5 pc is factory made
90 pc of company’s stores are leased. Only 10 pc are built on owned premises
Sennes stores focus on lab grown diamonds, other lifestyle products
Company sells its trendy Silver Jewellery under the GOSSIP brand, Men’s Jewellery under the Aham Brand
People are looking for light wt jewellery ( due sharp increase in Gold prices )
Old gold exchange is now 40 pc of company’s overall business vs aprox 25 pc 3 yrs ago - due high gold prices
Silver + light fashion jewellery is growing at rates > 60 pc
Gold coin sales out of company’s total sales is aprox 5 pc
Volume and value growth in diamond jewellery has been 36 and 54 pc respectively ( that’s rapid growth !!! ) - directly helping the company clocking better margins
Most of the 9K,14k jewellery sold by the company are studded with Daimonds / Other stones - hence end up having a higher EBITDA margins
LY - when the Gold prices were moving up from 60k to 80k, consumers were reluctant to buy studded jewellery and were insisting on buying gold jewellery on price corrections. This phenomenon is not being seen now - as the Gold prices have moved up further from 80k to 1 Lakh
Inventory on 30 Jun stands @ 3550 cr ( including gold, silver, diamonds, platinum etc ) - that’s roughly equivalent to 2 Qtr’s sales
Every percentage point increase in stud ratio inclines EBITDA margins by 30-40 bps ( roughly )
Primary sales in Q1 was 34 pc vs 24 pc secondary sales growth ( talking about franchise stores ). This is also because company has opened 5 new franchise stores in Q1
Most of the wedding dates in current FY shall fall in Q3 and Q4. Hence, Q2 may be a little soft
Early consumer response to 9k Jewellery has been encouraging
Henceforth, most of the expansion shall focus on Franchise stores ( aim to take incremental store opening ratio to 7:3 in favour of franchise stores vs 5:5 at present ) . This helps the company manage liquidity in a much better way and ensures 100 pc hedging. This is the model that Kalyan jewellers also followed with great success
Company’s main focus shall always be East and North India ( for foreseeable future )
Key risk : their hedging policy is not the best in class. I personally think, an improvement in this aspect is necessary for a sustained re-rating on the stock price
Disc : initiated a small position in Senco Gold + PNG Jewellers, not SEBI registered, not a buy/sell recommendation, posted only for educational purposes
5 Likes
To Hedge or Not to Hedge – The ‘Gold’en Question
Gold jewellery retail in India is one of the most attractive consumption businesses. It sits at the intersection of cultural demand, wealth preservation, and organised retail penetration. But a fascinating divergence exists within the sector – the approach to hedging gold exposure.
Premium Leaders: Safety, Scale, and Full Hedging
The industry leaders – Titan (PE 85+) and Kalyan Jewellers (PE 65+) – command staggering valuation multiples. These businesses have earned their premium through:
- Strong national brands with customer trust.
- Attractive franchise-led models delivering superior ROCE.
- Consistent, ROCE-accretive growth.
- Long-term topline expansion boosted by rising gold prices.
- A disciplined 100% hedging approach, which removes commodity volatility and reassures investors about earnings visibility.
Each of these factors contributes meaningfully to why these companies are treated as near-defensives in consumer portfolios.
Regional Challengers: Growth, Risk, and Partial Hedging
Beneath these giants lie aggressive regional players such as:
- Senco Gold – dominant in the East, expanding into North India.
- TBZ (Tribhovandas Bhimji Zaveri) – strong in Maharashtra, expanding to Hyderabad and Indore.
- PN Gadgil – Pune-focused, eyeing new markets.
Unlike Titan and Kalyan, these companies:
- Carry higher working capital intensity due to more company-owned stores.
- Do not hedge fully (Senco 50–80%, TBZ <30%).
- Are not yet national names.
Their valuations reflect this risk: Senco ~27–28x PE, TBZ ~17–18x PE.
Why Partial Hedging Could Work in Their Favour
Between Jan–Apr 2025, gold prices surged ~25%(₹80,000 → ₹100,000 per 10 gm) and have largely sustained. While the fully hedged leaders passed this through without additional benefit, the “unhedged” challengers could benefit from inventory gains when prices rise. Senco, TBZ and Radhika, all with a decent inventory days number, should be sitting on significant low priced inventory that would now be sold as wedding season comes in.
This dynamic was visible in Q1 FY25 results, where Senco and TBZ posted significant margin improvements that were potentially partly aided by gold price movements.
Growth Tailwinds and Valuation Re-Rating Potential
These players are not just opportunistic beneficiaries of gold’s rally – they are genuine growth stories:
- Expansion into new geographies beyond their traditional bases.
- Margin headwinds from gold loan interest (Q4 FY25) now resolved across the industry.
- Aggressive ramp-up into a strong upcoming wedding season .
Demand dynamics remain intact despite high gold prices. Indian consumers typically spend fixed budgets; if gold becomes more expensive, they simply buy lighter pieces or lower caratage – which often carry higher margins. Value growth is supported by price-led expansion, even if volumes stay flat.
Investment View
We believe the valuation gap between the national leaders and regional players is too wide.
- Titan and Kalyan will remain benchmarks, but the challengers offer stronger margin expansion potential in the near term.
- Partial or zero hedging, though traditionally viewed as a risk, can actually support profitability in a rising gold cycle.
We are invested in three such challengers:
- Senco Gold (50–80% hedged) – our top pick.
- TBZ (<30% hedged) – high torque to gold prices.
- Radhika Jeweltech (0% hedged) – pure play on unhedged exposure
The Bigger Picture
Indian jewellery retail remains a long-duration structural story. Drivers such as:
- Shift from unorganised to organised players.
- Consistent wedding-driven consumption.
- Growing consumer trust in branded chains.
…will continue to support the sector.
But within it, the current environment highlights a key lesson:
In gold retail, full hedging brings stability, but partial hedging creates optionality .
And in the market’s eyes, that optionality may just be the golden arbitrage for investors to exploit
Disclosure : We are invested in the names mentioned above with buy transactions this month in the FO portfolio and might change our view anytime. This is not investment advice. Please do your own research.
12 Likes
Agree with your views fully, i had been an early investor in kalyan jeweller but had to exit in Jan 25 due to astronomical valuations. Betting on Senco Gold now because of below reasons
- Inventory valuation at March 25 was 3250 cr and gold prices have risen 20% from April
- Gold and silver prices wouldnt come down in a hurry due to dollar devaluation
- 14 C and 9 C Jewellery will be lead by regional players
- Even with a conservative 20% annualized growth, stock is trading at dirt cheap valuations.
9 Likes
Jewelry Retail businesses have one primary capex - i.e. Inventory. As most of the stores are on lease, these retailers buy new inventory for display at stores to expand.
Inventory funding can be via Debt (Gold Metal Loans, WC) or Equity Dilution (QIP, IPO, FPO). Another important aspect of cashflow buffer for these retailers is - “Customer Advances (CA)”.
Ex: A customer pays upfront (say ₹1,000/month for 11 months, then buys jewelry in the 12th). While the cash is already received, the retailer records this as a liability until the jewelry is delivered to the customer.
So, the most important aspect of this business becomes inventory turn and it’s funding.
An interesting insight that came up upon analyzing Titan, Kalyan and Senco is that:
-
Kalyan has managed to fund ~90% of inventory outflow using customer advances & supplier credit (read: payable days of 40-45).
So, despite having avg inventory days of 175 (last 3 yrs), they have an avg ~87% CFO/EBITDA conversion as they didn’t use their own money to grow. -
Titan averaged inventory days of 176 (last 3 yrs).
However, only 24% of the inventory was funded by CA + Payables.
But Titan managed to convert ~17% CFO/EBITDA (last 3 yrs), which was mainly possible due to their higher studded ratio % (30% vs Senco at 11%). Thus, higher margins built enough cushion for high inventory and still generated cash. -
Senco averaged inventory days of 188 (last 3 yrs). (estimated)
19% of the inventory was funded by CA + Payables.
Avg CFO/EBITDA conversion (last 3 yrs) was -29%.
That’s because they neither had high margins as Titan nor were able to fund their purchase (read: expansion) via other sources.
Now, in order to plug the hole, Senco used a combination of Debt (GML) and Equity Dilution (QIP and IPO money). What’s worrying to me is Senco has plans of opening 20 stores each year, which means new designs/SKUs - i.e. more inventory. Debt/Equity is 1x.
So, how will they fund the growth if this cash flow issue is not solved? More importantly, what does it say about the business model of the company?
Note: I have taken avg inventory to calc inventory days.
Under the CFO head, I have captured only the big line items & then finally mentioned total CFO.
Below are assumptions I have made to understand the difference between 3 retailers. If there are any errors or incorrect assumptions, request to highlight.
Disclosure: Tracking position
6 Likes
Q2 FY26 Update
Total revenue grew by 6.5% year-on-year (YoY).
Gold prices continued to rise during the quarter. While Q2 FY25 had a high base due to the customs duty reduction, this was partially offset by an early festive season in September.
Peer performance: Other companies reported stronger growth - Titan: 19%, Kalyan: 31%, PN Gadgil: 29%, and PC Jewellers: 63%.
Senco remains confident of achieving 18–20% topline growth for FY26.
4 Likes