Breakdown of Senco Gold Limited’s Q2 and H1 FY25 earnings call, capturing key insights across financial, operational, and strategic outlooks:
Current Financial Performance
• Q2 FY25: Senco saw a 27% year-over-year (YoY) revenue increase. Gold jewelry values rose by 30%, while diamond jewelry saw a more modest increase of 9%. Gold jewelry volume grew by 7%, though diamond jewelry volume dipped by 3%.
• H1 FY25: Revenue went up 18.5% YoY, with EBITDA climbing 50% and PAT rising 60%. A significant one-time impact of around Rs. 29.83 crore from customs duty adjustments affected these results, with an estimated total impact of Rs. 58-60 crore for FY25.
• Standalone Q2 FY25: Revenue improved 30% YoY, and PAT increased 33%.
• Record Sales: October 2024 marked the highest monthly sales, surpassing Rs. 1,000 crore, largely driven by festive demand.
Operational Performance
• Festive Season Boost: Strong sales during the Q2 festive period outperformed typical Q2 figures.
• Impact of Gold Duty Cut: The July duty cut reduced gold prices, spurring demand with an effect similar to Dhanteras in August.
• Diamond Jewelry Sales Efforts: While higher gold prices and a preference for gold affected diamond sales, new collections and campaigns are aimed at bolstering this segment.
• Metrics Growth: Average ticket value and selling price rose by 12%, with the number of invoices also up by 12% YoY.
• Shift to Organized Market: Old gold exchanges increased by 34%, with 62% of it being non-Senco gold, indicating a movement from the unorganized to the organized sector.
• Store Expansion: One company-operated store and four branded stores were opened, along with two new franchisees.
• Inventory and Borrowing: Inventory increased by about Rs. 301 crore, while borrowings rose by Rs. 238 crore due to higher gold prices and festive inventory buildup.
• Hedging: Senco maintained an 85% hedging position at the end of the quarter.
Future Outlook
• Revenue Growth: Management expects an 18% YoY revenue growth for FY25, with 15-18% growth in profits, focusing on cost control and enhanced diamond sales.
• Upcoming Demand: Anticipated demand for diamond jewelry due to the wedding season and recent gold price declines.
• Strategic Focus: The daily wear category is expected to drive growth in the studded jewelry segment.
• Capital Raising Plans: Aiming to raise Rs. 500 crore through a Qualified Institutional Placement (QIP) to support growth and working capital needs.
Concerns
• Diamond Sales Challenges: Despite efforts, diamond jewelry sales remain sluggish.
• Margin Pressures: Gross margins have been affected by the duty adjustment, while rising gold prices are increasing working capital requirements.
• Competitive Landscape: Competition is expected to stay intense for the next 1-2 years, with both organized and unorganized players vying for market share.
Other Highlights
• Brand Ambassador: Actor Kartik Aaryan was appointed for Senco’s men’s jewelry line.
• Technological Investments: The company is investing in new technology, customer experience enhancements, and employee training.
• Awards: Recognized by MCX as the best hedger and included in the MSCI Small Cap index. Also received the Green Ribbon Champions for Excellence award from Network18 for sustainability efforts.