Hi…@peabody and @atul1082…
In my opinion, entry and exit points from FMCG stocks and their allocations are subjective issues.
One has to have a fair idea of a company’s strengths and weaknesses.
For example, even under normal circumstances…GCPL had pressure on its Stock price due headwinds / strong competition in Soap and Hair Colour, weakness in African Mkts, issues with illegal insecticide agarbattis etc.
So…its PE band had to shrink from say 50-55 to 35 or so.
Same with Marico due pressure on hair oils.
Since HUL, Nestle, Dabur, Britannia had no such pressures, they could still command the 50-60 PE band.
Now lets turn to COVID situtaion.
Here, even HUL is under some pressure as signifigant part of its portfolio is kind of Discretionary / related to grooming…brands like- Ponds, Axe, Lakme, Tresseme etc. So…its PE may contract to say 45 or so.
For Britannia and Nestle- the PEs may expand or atleast not fall at all as both sell one kind of products- processed food whose demand is only incerasing as one is often bored of home made food and need some junk to binge on.
So…if one keeps reading their concalls, investor ppts over a period of 1-2-3 yrs…one can get a hang of what their stock prices may do based on their relative strengths and weaknesses. Its like, u have to make it ur circle of competence.
And…I would say- its easy with FMCG…as their businesses are easy to understand.
On ITC-
I kind of avoid it, inspite of mouthwatering valuations due 2 reasons-
One - constant tax hikes that keeps impacting their cigarette volumes.
Two- the management’s inability to turnaround the FMCG business inspite of descent scale. Their FMCG revenues are around 15000 cr ( or thereabouts ) and they still dont report any meaningful Net Profit. This to me and to Mkts at large, is irritatating. And this has been happening for last 3-4 yrs. I just dont know, how to react to it. From 2008 to say 2015 or so, ppl used to buy their argument that they are building brands. But now, people have run out of patience.
These were some of my thoughts.
Regards,
Ranvir Dehal