Parag Milk Foods - FMCG company just in Name or Deed?

When i checked, there was hardly any difference in price. See screenshot.

Here is a note from one of the concalls regarding Paneer -



Reg. Vector’s help to better there distribution reach and product freshness, detailed information has been provided in q4 concall. You can also check vector website and go through presented case studies. It is being tried in Mumbai and will be scaled if found useful. Key is to incentivize distributors to go deeper but more frequently. Costs will increase but return on capital may improve due to lower inventory and stuff.

99% of whey protein (sports nutrition) is being imported currently. Parag claims to be the only facility in India making whey from fresh cow milk, which is sugar free, vegetarian product. Other imported whey products are usually made up of rennet (non-veg source).

Avvtar
image

ON
5.5 grams of naturally occurring BCAAs
4 grams of naturally occurring glutamine and glutamic acid
24 gr Protein

Overall, if you check customer reviews on Amazon or ask gym trainers (who determine what product gets recommended to their clients), Avvatar reviews have been extremely satisfactory. Few of my friends who have first hand experience with Whey said Avvtar tastes better and is more soluble than ON. Anyways, a lot can be subjective here, but the thing is that there are many differentiators here; at same price point, the product from Parag looks better in terms of BCAA and acids. In addition, appeal of being made from 100% vegetarian sources is big.

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