Medplus has Key competitiveness when compared to online pharmacy players even when they are backed by big players due to below reasons as per me
- MedPlus is able to offer 20% discount which is not linked any payment method or any gimmick just linked to the amount you shop. All e pharmacy players will find difficult to beat this value as there are higher customer acquisition cost and there cost of goods will higher as MedPlus will be having better pricing due to high volume.
2)omni channel presence is the way to go forward, all other e pharmacy are adopting this stategy by one or the other way. But they will need put efforts establish shop which won’t be easy as online platform sales. Will require substantial time for them. ( 1mg is planning for 500 stores in 3 years time compared 1000 stores per year by MedPlus ). I feel netmeds can take advantage of reliance fresh outlet in this case.
3)MedPlus strategy to concentrate on existing location and penetrate deep will be an good strategy as this will cement the leadership position in those areas killing the competition.
4)as per my opinion chronic diseases patients who are in general above 35+ age will opt for in-store experience because why order online when u can find same experience near your home which is a walk away. Also this age group will opt for in-store experience than the digital shopping. Hence it will be difficult to disrupt MedPlus business their location.
5)MedPlus chooses locations based on the density of population all the location which choosen now are th most densely populated areas in the country and they will be trying to penetrate the Delhi and maharastra market which are in their portfolio. This was commented by their CEO in some interview during IPO.
6)Have used MedPlus Mart application it’s comparable to other apps it is good…
Thanks you for some of the insightful threads. If some one can put out valuation comparision between e pharmacy players and also if we can compare with cvs and Walgreens also it may help to understand the valuation. ( Tried to do it but not able gather all the info )