I know we are off topic here but IMHO, for every exciting offering by IDA, there is an equivalent product from other major IT players. For all established and discovered service/semi-product companies, revenue per employee is what eventually matters. Yes one could go wrong with such simplistic model but unless number show some inorganic growth, it’s mere packaging.
Unfortunately core enterprise “business” products require massive system integration and customisation. Huge chuck of money comes from there (people business) and not as much from the actual product licensing. Companies tend to bundle them as one.
This is unlike “technology” products like say Oracle DB, or Google APIgee, your corporate communication platforms (mail, chat etc. ) or 3-click installations.
As we go up on the value stack from plain technology platform to tailored software, the term “product” slowly start becoming an illusion.