Bumping the thread as I have covered 4 insurers as prep for LIC IPO
There are 3 key factors in the Industry, which all can agree:
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You have to get max. premium so that you can easily pay your claims while keeping cost of getting premium, low.
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You have to be the best in industry when growing funds with very good rates of return
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Be the best underwriter i.e. skewed underwriting where you prefer certain demographic like non-smokers, govt. employees (excl. police/army) etc.
Leadership in any 1/2 factors would make you the best in the industry. I personally prefer factors -2,3 for the sake of bad times.
On Factor -1 leadership : SBI Life
On Factor -2 leadership : HDFC Life
On Factor-3 : having low claims is the best but how do you compare it. One metric is claims/ total policies. But amount wise differences would make it a wrong comparison. Help from any of the members would be great. on this factor