Digestive and 5 Seed Digestive look alike, also because of the shape of the pack along with the colors. While 5 Grain Digestive and Veda Digestive are of different shapes, so a consumer will not get confused as human brain will not just see the colors but also the shapes. Nevertheless 5 Seed Digestive should have been different, this is wrong on ITC’s part. The department which takes care of these things should have done their research as to know if anyone has already done a similar one before or this could be deliberate and if it is, it is pathetic. I remember seeing similar copycat packing with some other FMCG companies, it was oil or something.
It is understandable if a small company does this gimmick, but reflects poorly on ITC, judgement in favor or not.
I am a shareholder.