I have my 3 in one ICICI direct account since last 10 years…
I had tried a couple of discount brokers in the past with a view to save on brokerage on stocks and mutual funds.
But somehow , I was not happy with the new-age brokerage systems and processes … so called discount brokers. e g. While doing investment through Paytm money, 3 transactions failed in a total of 10 transactions. When the transaction failed, money was debited to me, MF units were not bought , and my money stuck in the system for 4 days…where as with icici sec, with thousands transaction, there was not a single instance where transaction failed, and my money was stuck.
So decided to stay with Isec.
Duscl: Invested @360 level…may be biased. Please do your own assessment before investing