As you are studying AMC Businesses, I would suggest you go through the below links to get a broader understanding about the market opportunity.
The growth opportunity comes from B-15 cities as T-15 are already 75% penetrated. Now in B-15, people needs hand holding as they are new to this asset class. Here comes the role of distributors and banks who have physical presence. The bank backed AMCs will do well for the simple reason that it is likely that B-15 customer gets confused if HDFC Bank is selling SBI MF. I came to know this after talking to a distributor. Can Fintech replicate this having unit economics in mind is the first question to think about?
- BS BFSI Insight Summit - CEOs & CIOs session on Mutual fund - YouTube. The video starts around 44 minutes with the presentation from Usha Thorat who was earlier deputy governor of RBI and currently Chairperson, Mutual Fund Advisory Committee of SEBI. You will get all the data like this.
Discl - Invested. PF