The new generation is environment conscious and they favour LGD rt ND. They are of the view no more mining and no more environment damage. Diamonds are forever but it seems like LGD will have a larger share of the pie in the future.
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I think more than environmental consciousness, the narrative changed from diamonds are forever to blood diamonds. So many games and movies talked about diamonds being used for weapons trade. Kanye West even had a song about this. Natural diamonds just existed in the right moment for people who wanted something clean. The Kimberly process also had a big part to play.
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Interesting Article….LGD rapidly gaining at the cost of natural diamonds…
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