Amazon rating is good 4.6 with 500+ reviews so a successful product
Note: Supprisigly Colgate visible white sales is 15 times of Colgate dibaties. Both are fancy with respect to normal Colgate. Which indicates no one is concern about dibaties while brushing (sugar present in it).As we eventually spit it.
What they care about is white tooth. So no point of analysis about success of Colgate dibaties as impact on revenue is less than 1%.
But if you suddenly here pepsodent, patanjali, dabur, etc dibaties toothpaste. Then they are successful for sure. Lol