CCL Products

Consumer packaging mentions that coffee is manufactured by CCL Products Pvt. Ltd and marketed by Continental Coffee Pvt. Ltd. Does anyone know ownership /shareholding pattern of Continental Coffee Pvt. Ltd.? Bit concerned with profits being siphoned to promoter owned entities based on my experience with smaller food based listed companies.

Disclosure - No investment but tracking

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nothing to be sceptical here , AR list it.

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CCL Products Ltd AR 2019 notes
Management has continued it’s emphasis on the domestic market in AR 2019. Company has shown good growth in domestic sales numbers although it’s small part of sales right now. Capacity utilisation of new SEZ plant and domestic sales growth will be key growth triggers in FY20. SEZ plant was commissioned in April and management guided for 50% capacity utilisation in FY20. Company is making good cash profits and without any major capex in FY20 there should be reasonable amount of debt reduction in FY20.

Key points in AR

  • Turnover of the Company is 1,08,142 Lakhs and the net profit of the Company is 15,489 Lakhs.
  • Subsidiary financials
    • Continental Coffee SA: Sales Rs. 38 cr (Rs. 77 cr in FY18). PAT Rs. 0.46 cr (0.63 cr in FY18).
    • Ngon Coffee (Vietnam): Sales Rs. 261.46 cr (Rs. 297.07 cr in FY18). PAT Rs. 66.20 cr (55.55 cr in FY18).
    • Continental Coffee Pvt Ltd.: Sales Rs. 49.21 cr (Rs. 23.67 cr in FY18). Loss Rs. 6.10 cr (loss of 5.87 cr in FY18). Company has been established with an objective of promoting instant coffee brands of the Company in the domestic market
  • Total capex during this financial year of Rs. 237 cr. (Cash outflow was Rs. 175 cr).
    • At Duggirala Plant - for civil works and line balancing of Plant & Machinery: ` 75 crores. The unit in Duggirala is an export oriented unit
    • At SEZ in Kuvvakolli, Chittoor District for establishment of new Freeze Dried coffee plant.: ` 162 crores
  • The enhanced production capacity of the plant at Duggirala, enabled the Company to cater to the increased demand for instant coffee in international markets.
  • Your Company has already established its longstanding presence in the international markets in two forms of instant coffee – Spray Dried and Freeze Dried and keeps upgrading the same with latest technology available globally to get better yield. Now, it is focusing to make a mark in the Indian domestic market which is very encouraging.
  • Domestic business
    • Turnover was around ` 76 crores which included retail as well as institutional sales. Currently domestic sales is 7% and target is to reach 15% in next two years.
    • A team of professionals has been put to create a distribution network which will be supplemented with demand creating activities as well.
    • More focus is on product development with an aim to increase coffee consumption among the consumers. Continental Xtra and Continental Speciale, instant coffee brands of the Company are being seeded in select markets of South India.
    • The freeze dried coffee, Continental Premium is being targeted to institutional segment and retail through e-commerce.
    • During the year your Company introduced roast and ground coffee under the brand name Malgudi and premix coffee with THIS as brand name.
    • The soluble coffee consumption in India is expected to witness a growth of more than 15% year on year.
  • The demand for the supermarket brands has been consistently growing across Europe. CCL is able to cater the needs of the supermarkets and has a considerably good market share across supermarket private labels across Europe. The coffee consumers are preferring premium products such as Freeze Dried Coffee and thereby creating a market for the premium products.
  • The presence in Vietnam helps the Company to cater to the coffee needs of ASEAN countries and also this is in close proximity to many South-East Asian nations, Japan, Korea, China etc. Most of these countries have granted Vietnam a most favoured nation status with reduced or NIL duty structures in addition to having savings on logistics.
  • Forex earned Rs. 719 cr
    Forex used Rs. 374 cr.
  • Borrowings of Rs. 416 cr as on March 2019.

Regards
Harshit

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Those who track CCL products.
Have a small question.
Ccl has a subsidiary in switzerland, which is in agglomeration and packaging.
Can any1 tell what they agglomerate? And they outsource the instant coffee from?

As so many here track this biz, looking for a quick reply.

Thanks !

I wanted to see the historical trend of the management performance by comparing the sales, net profit, dividend payout and management remuneration.

Please let me know what you think about this approach.

Here is a chart of the numbers, base lined to 1 starting from FY 2010.

image

Source code:

import pandas as pd
import matplotlib.pyplot as plt
FY_2010 =  4.2287324
FY_2011 =  2.2851753 + 1.41
FY_2012 =  3.7037 +  0.3458
FY_2013 =  5.9259 + 0.3298 
FY_2014 =  8.68 + 0.3298
FY_2015 =  9.5535 + 0.1245 + 0.4500 +  0.3298
FY_2016 = 10.6035
FY_2017 = 13.8955
FY_2018 = 15.487
FY_2019 = 15.6846 


data = {  
'Remuneration':[FY_2010, FY_2011, FY_2012, FY_2013, FY_2014, FY_2015, FY_2016, FY_2017, FY_2018, FY_2019],
'Sales':[ 437, 	364, 	502, 	651, 	717, 	881, 	932, 	976, 	1138, 	1081],
'NetProfit':[28, 	26, 	36, 	47, 	64, 	94, 	122, 	135, 	148, 	155],
'DivPayoutPct':[7, 	10, 	18, 	14, 	25, 	21, 	27, 	25, 	22, 	30],
'Year':['2010', '2011', '2012', '2013', '2014', '2015', '2016', '2017', '2018', '2019']
}

df = pd.DataFrame(data, columns = ['Remuneration', 'Sales', 'NetProfit',  'Year','DivPayoutPct'])
df['DivPayout'] = df.NetProfit * df.DivPayoutPct * 0.01
df.Remuneration = df.Remuneration / df.Remuneration.iloc[0]
df.DivPayout = df.DivPayout / df.DivPayout.iloc[0]
df.Sales = df.Sales / df.Sales.iloc[0]
df.NetProfit = df.NetProfit / df.NetProfit.iloc[0]

# multiple line plot
fig = plt.figure()
fig.suptitle('CCL. Sales vs Net Profit vs Remuneration', fontsize=10)
plt.plot(  'Year','Remuneration', data=df, marker='o', markerfacecolor='blue', markersize=8, color='skyblue', linewidth=4)
plt.plot(  'Year','Sales', data=df, marker='o', color='brown', linewidth=1)
plt.plot(  'Year','NetProfit', data=df, marker='o', color='green', linewidth=1, linestyle='dashed')
plt.plot(  'Year','DivPayout', data=df, marker='o', color='purple', linewidth=1, linestyle='dashed')
plt.legend()
plt.yscale("log")
plt.draw()

Not a Recommendation.
Disc: Invested (about 5% of portfolio).

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CCL Products - Initiating Coverage - 09092019_11-09-2019_08.pdf (2.8 MB)

Disc - Recently added to portfolio.

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Results for Q2 is out. Does not look like a good result. PAT of 42 cr aided by incorporating new tax rate.

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Con Call Notes;

  • CCL Spent 11 cr on marketing in Q2. Hope to reap the benefit in coming quarters. This is a one-off at the moment.

  • 4 cr in interest cost due to SEZ

  • 5 cr licenses in current quarters (i think in Q3).

  • Margin number will look better in the subsequent quarters.

SEZ- Projection of 50% utilisation in Fy20.

  • Generally Q1/Q2 less volume. Q3/Q4 more volume.
  • Last year Q1 was an exception.

Packing Unit - Work started.

  • They are expecting revenue the first quarter of next year.
  • The small pack is a more sustainable business in the long term.
  • Transitioning bulk business to small pack.
  • Last year to now, a considerable increase in the small pack. New packing facilities will add more business. It is growing domestically as well as export.
  • We need to gear up for the next few years hence setting up this facility.
  • Around 30-35% of revenue from the small pack in next 2 years.

Vietnam - Started expansion. Expected to compete in Q1 FY21

  • Global market- become competitive with pricing due to bumper stock in Brazil. As a result, Brazil is competitive. Vietnam is better in term of quality so that the customer cannot just shift easily from one country to another.

  • Brazil deal is NOT ratified by EU, so the tax remains at 9%. Vietnam has 3% import duty with EU (Brazil has 9%). EU has agreed to bring it down to 0%, but the treaty is not yet ratified yet. It is not rejected either, so it could still happen.

  • The same steady will help us in future. We have numerous blends which is helping us grow. The companies which have blends and variation and tastes different for Brazil.
    So only companies which are genetic will shift to Brazil, other will remains with us. -

US Market-

  • We are expanding in the US On track with the plan.
  • Speaking to a larger customer in the US and hoping to get new clients in the next financial year.

India -

  • 35 Cr domestic - Instant coffee market size in 2000 cr.
  • Filter coffee not sure about the market size. It is launched in 3 categories.
  • Started seeing decent - traction. Received good feedback. You can refer amazon for review. -
  • Effective tax now is 21% due to SEZ benefit. Price of coffee has no impact.
  • We are cost-plus manufactures. SEZ-
  • Client visits the plant and then approve the order. So the effect of SEZ will be seen in Q3.
  • Total Cost for SEZ- interest+depreciation+hire around 23 cr for the whole year
  • Spent around 30 cr domestic markets. 11-13 cr supported by parents. There is no change in that expectations on that, but it depends. -
  • Guidance of 110 cr sales as of now. -

New Product launch- Cold Bru- Introduced this product in EU and US.

  • Initial orders will come from Q3 onwards.
  • As this is a new product, the client has to create a new product; then we will supply it to them. So it will take its own time.
  • We are the only company in the world to do.
  • Not expecting a sudden spike in coming quarters. -

Cash conversion is deteriorated as compared to last year

  • credit extension in US to a particular client as he assured more volume. Hence it is client-specific.
  • Credit extension is not due to Bad Debt.

Sales and PAT growth- 5 to 10 %.

Updates on 01-Nov- Here is con call transcript

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CCL_BUY_Edelweiss_29.10.19.pdf (1.3 MB)

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Looks like promoter group is slowly nibbling shares from the open market.

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https://www.bseindia.com/corporates/anndet_new.aspx?newsid=96645dfb-5f6e-43fa-a05e-134636482db9

Not sure about need of this new subsidiary .There are already 4 subsidiaries in similar businesses .

SL. NO. COMPANY NAME HOLDING PERCENTAGE
1 Continental Coffee Pvt. Ltd. 100.00
2 Continental Coffee SA 100.00
3 Jayanti Pte.Ltd. 100.00
4 Ngon Coffee Company Ltd. 100.00
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The video ends abruptly but gives a sneak peak in to their vision for retail foray in India

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Bumper coffee production in Brazil resulted in Coffee prices coming down which might impact CCL products margins. This could be the reason stock hitting 52w low.

But this might be a great opportunity to add this stock at lower levels as prices only correct during crisis.

http://content.icicidirect.com/mailimages/IDirect_CCLProducts_QC_Nov19.pdf

Disc - Invested and adding.

But the management has always maintained that fluctuations in coffee prices doesn’t impact them as they work on cost+ basis.

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Management said that any price increase doesn’t impact them as they pass on the price increases to customers but when prices drop why would customers pay them high price when customers might get it from other players from Brazil at much lower price. B2C scale is what is to be seen in this company.

The pass through model applies both for coffee prices going up or down.

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Problem is that analysts only look at topline growth. The moment green coffee prices go up, sales will look up significantly.

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CCL buys green beans from domestic market (primarily Chikmagalur, Karnataka) as well as imports it from Global markets (Vietnam, Indonesia, Africa countries). The company places orders for the green coffee only on receiving the order for instant coffee and make back to back arrangement for green beans. In this way it is not affected by fluctuations in the green coffee beans prices or the coffee prices. In nutshell, CCL operates on fixed margins without carrying risk of up and down in the coffee prices.

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Despite management repeating this point for almost 100 times. Analyst keep asking about green coffee prices in every concall. I’ve personally read more than 6-7 concalls, there’s not even a single call in which less than 4-5 questions were asked about green coffee prices.

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