In real estate location,product mix, pricing and community play an important role. I think all these 4 account 95% of the sucess of the project.
I think the location is outstanding and will do a world of good to the North Chennai infrastructural woes.
Product mix they will slowly discover. I personally feel they should have a larger sized apartments - which if you look at the scuttle i have done are the fastest moving product category
Pricing - i think they have priced their apartments on the higher side but given that the there are a lot of larger sized apartments its ok. The main thing is the commercial area when it comes up. That is going to be a serious game changer.
Community - I like the fact that the community targeted is not the IT/ITES group. Their salary increments are not going to be high at least for the next few years. Its the business-people that are the main target group and they are cash rich and home poor. Plus the family sizes are bigger in that community and they require more space. And they all buy in herds - if one buys the other follows - it is literally a competition and it is this particular tendency of the trader community that has made me very positive about the prospects.
I think all 4 triggers are in reasonably in place. Only time will tell now if my “thesis” is in the right direction