This is a very peculiar data point. It’s strange why this behavior is more prevalent in South? Any insights? Is it because of the type of food they prefer? Is BN (Barbeque Nation) providing any customized, south specific delicacies to southern market, any localization?
Also is this a general trend for all speciality dining in Southern states or only BN?
True. But BN already has the concept of Barbeque in box which you can order home. I myself have ordered it 5 times.
But I think the bigger issue is competition. Almost anyone can replicate the BN model. They are not providing anything unique.
I got the doubt that, South must be their problem bcoz, I see lot of people around me who were once interested in going to Barbeque are not showing the same interest any more after going there 2-3 times.
So is the reason I asked the mgmt in the concall, South specific questions. They agreed that indeed south is the issue. But when the next participant asked the questions in detail about the South issue, mgmt refused to comment on regional specific questions any futher.
My personal feeling and feedback from few of my friends here in south is,
1.They have already experienced it a couple of times already, now they want to taste something different. There are many other alternative options, Not only in Barbeque format but in various other formats as well.
2. Corporate companies (software mostly) were offering dinners to their employees at Barbeque frequently before, now they are not offering as much.
3. Ordering any item online is way cheaper and easier than handling the Traffic, parking issues etc.
4. Overall people are not so enthusiastic to get the same experience repeatedly.
Agreed. There is a pick up in their Delivery based business and I think it will grow further. But when it comes to Ordering, as you said, there are enough of options to choose from, One doesn’t need to go with Barbeque alone.
Barbeque Nation is a good experience. But they had it already a couple of times and so not so interested in repeating it again. Especially as there are other new alternatives. (People may want change 
)
There seems to be an in general slowdown in consumption. Most of the QSRs are driving towards value growth. Barbeque Nation doesn’t position itself as a QSR, but something like a fine dining experience. However, there is less of demand on spending on discretionary items / experiences in general due to inflationary pressures. They could try to increase their traffic by giving more discounts. I rarely see any discount offerings for BBQ Nation whenever I feel like going there. (Majority of the times I skip going due to lack of discounts / higher prices.)
Time for Barbeque Nation to get more creative and then step up the marketing.
If they keep repeating the same things, they will remain stale, and lose out to competitors easily. Customer stickiness / repeat rate seems inherently low in such type of business, they NEED to do some tinkering to the existing model.
Disc: Recently took a position as a Brand Play and staring at losses after the crash
I used to be frequent customer too until last couple of times I experienced a degradation of quality specially in the main course section. Nothing tasted good and the experience was forgettable. Recently, we went to Absolute Barbeques and were blown away by the their spread and food quality. Its cheaper too.
For the prices they are charging the management needs to up the ante, start improving main course quality and offering better deals and offers.
No one wants to have a buffet every time you dine out. There was a time I liked buffet but now I simply dislike them as you tend to over eat and ultimately not enjoy anything. Having just couple items of your own choice with no options to spoil it, is what I like more now.
When it comes to drinks, BN does not seem to be the choice of place either for most…maybe because of chosen ambience.
Also many times in a family of say 6 people 3 may not want to hog in a buffet and hence may feel not getting value for money.
I think they need to revisit their core strategy of buffet vs Ala carte and maybe have best of both worlds as they have sufficient space and resources.
Well above are personal thoughts and preferences and carry no value in investing and neither a company would change business model based on our wish list…probably just thoughts on trying to analyse what’s not working for the company currently….I maybe wrong in my assessments.
Does wait time and dining time also contributing to people not going to Bbq restaurants?
The starting post of this thread (Barbeque Nation | Value Seeker) is very well written and gives pretty good context on BBQ.
Personally, I have been to Barbeque Nation, and I was impressed with the experience and I thought this chain can expand across India. What do you call it? Authority bias / recency bias etc etc , I dont know, But some huge bias towards BBQ 
However, when it got listed, I had no interest in looking at the company as valuations were not in my favor . But recently, when the stock got hammered (Feb 2025), I started looking at the company again.
The first apprehension that I had now, is despite taking the restaurant count to 225, why the company still posting losses? Are there many new stores openings, expenses of which (Initial setup cost/ depreciation etc) are front loaded, but revenues back ended? I found its not the case, 80% of the restaurants are in mature category.
Agree that they do generate 70 to 100 Cr cash, and deploy it in new restaurants, and the business funds growth on its own. But saying that depreciation in P&L is not real cost, is not correct , and that you should ignore it, I do not agree to. They are not profitable (for now), even after having 200 restaurant chain.
Looking further, I realized that Same store sales growth (SSSG) for the company is declining since last two years, which is industry wide phenomena, not company specific issue. Currently company does 6 Cr revenue per store , with 200 restaurants , it comes to 1200 Cr annual revenue.
The operating leverage is huge in this business, if sales per outlet can reach 7 Cr, 50% of additional revenues will flow through bottom-line (PAT), which means for 200 outlet, additional 1 Cr sales per outlet, can lead to 200 Cr additional revenue, which may translate to 100 Cr PAT. This is assuming no expansion in terms of new outlets. (These are my numbers, you dont need to agree with me. You can have your own numbers, we can all play the role of investment banker)
Now with above background, and at today’s market cap of 1200 Cr, are valuations reasonable? Well, it depends on your view about BBQ being relevant and able to command its authority in competitive Casual dining space and its ability to grow. This is a qualitative opinion and will vary for each investor.
We also need to also think what can go wrong?
Promoters - I do not have positive view about promoters, about which I have written previously in this post (Barbeque nation Ltd - #22 by Amit2saxena), but presence of Jubliant Foodworks as minority investor holding 10% stake gives some comfort., that minority investors will not be taken for a ride.
Disclosure - Not inivested
How many times would someone eat at Barbeque Nation Ltd per week/month? if we look into successful restaurant chains, would we find that its their ability to get a customer to eat at their restaurants more than once per week or month? Is there a moat?
For comparision look at food chains like Chipotle Mexican Grill.. Customers should be able to eat often without feeling guilty about the price or nutritional value to scale?
That’s like worrying about if people will start skipping meals. I doubt this trend of Semaglutide drugs will have any impact on fine dining restaurants. Junk foods like chips, sweets, namkeen, sugary drinks like Colas will be more impacted.
Disclaimer: have a position, could be biased
PF weightage is 1.2% only, not even medium sized bet in their PF.
Interesting interview of the CEO of Chilli’s. I guess key is repeat customers like for any other business and increasing the frequency of their visits.
My notes basis investor communications:
Leader in CDR (Casual Dining Restaurant) that aspires to be a destination for celebrating special moments. Offers all you can eat deals.
Expected total store count by FY25: 237. Breakup: ~200 BN (India); ~10 BN (International); ~31 Toscana and Salt.
Raised 330Cr. in the IPO, which was concluded in FY21, by issuing shares at a price of Rs. 500.
Capex: Maintenance ~8 lakhs per annum per restaurant | 2.5~3 Cr. for a new restaurant.
2 types of CDRs:
Expected long-term SSSG 4~5%.
Store operating margins are 15%, 25%, and 21% for BN (India), BN (International), and Toscana plus SALT respectively.
Risks:
What’s interesting?
All the above in a snapshot:
Disc: No position
