Ashiana Housing - Banking on Tier II and III towns!

07.04.2022 (CNBC awaaz interview)

  • Witnessing very strong demand across markets
  • Market can easily absorb 10-15% increase in overall sales value, however 15% increase might not be enough given even land prices are increasing significantly
  • Company is planning to increase prices by 10-15% in FY23. Company will increase prices by 5-7% over the next 45 days with the remaining being passed over next. However, this price increase is mostly to cover increase in costs (and not for increase in ROCE)
  • Increased prices by 6-8% in FY22 (in tranches). There was no demand destruction because of this
  • Gurgaon sector 93 launch: Kid centric housing (1200 flats) with total sale value of 1200-1300 cr.
  • Targeting 1100 cr. presales in FY23 (2x of FY21)

Disclosure: Invested (position size here, no transactions in last-30 days)

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