Ashiana Housing - Banking on Tier II and III towns!

Here are my notes from FY20 annual report

  • Will start measuring net promoter score to understand how happy their clients are across projects
  • Ranked #1 brand in North India, #5 in India, #1 senior living brand (third consecutive time) by Track2Realty
  • Launched 4 greenfield projects (2 in Jaipur, 2 in Jamshedpur). No further greenfield projects in FY21
  • Debt as on FY20: 104.97 cr. (excluding IFC funding of 18.74cr.), Out of this 20.2 cr. is working capital debt. Cost of borrowing: 10.5%
  • Cash as on FY20: 154 cr. (4-5 cr. monthly expense)
  • Generated positive operational cashflow at 34.22 cr. in FY20 vs 16.41 cr. in FY19
  • 90% of customer loans are from top 2 housing finance companies in India
  • Land bank: 86.82 acre, looking for land acquisition opportunities in Jaipur, Gurgaon, Pune, Chennai and Bhiwadi
  • Jaipur market is doing well, there was never oversupply problem here
  • Gurgaon and Bhiwadi markets are facing challenges, with sales in Sohna (Gurgaon) slow. Bhiwadi senior citizen living project is doing well
  • Ongoing projects: 31.17 lakh sq.ft saleable area out of which 19.35 lakh sq.ft has been booked
  • Lavasa (Pune) phase IV has been constructed, however sales is yet to be commenced pending OC approval
  • Projects launched in 2013 and 2015 have seen pricing impact, where they have unable to pass on inflation in construction costs to customers due to oversupply in market
  • Enquiries and site visits are back to pre-COVID levels, expect normalcy return in 2nd half of this fiscal
  • Number of permanent Employees: 524; Median salary: 3.47 lakhs; 9.18% increase in salary of employees other than managerial personnel; 7.1% including managerial personnel
  • Internship program from leading management institutes went well and has now been institutionalized.
  • Sold 1505 flats against a sales target of 1600
  • Advertising and business promotion expense: 28.28 cr. (vs 25.59 cr. in FY19)
  • Had to writedown 17.39 cr. selling expense whose corresponding revenue were not similar to the costs was incurred
  • Gross profits was lower at 23.51% vs 30%+ in previous years because of Sohna project (accounting for 47% revenues recognized) which had much lower gross margins
  • Partnership profit: 300/sq.ft (vs 331/sq.ft in FY19)
  • Total collection: 353.1 cr. vs 292.36 cr. in FY19
  • COVID impact:
    o Project delays
    o Demand contraction
    o Supply contraction
    o Continued consolidation towards reliable real-estate players with balance sheet strength
    o Trying to manage cashflows properly

Disclosure: Invested (position size here)

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