Angel One: Metamorphosis into a Fintech? (Previously Angel Broking)

Yes, totally agree on this point. I opened it for the same reason. I have zerodha as my primary account.
Here are the pros and cons that I could list having used angel broking for the last few months.

Pros:
→ People shift from zerodha for F&O trades due to open interest limits by SEBI.
→ Zero maintenance charge for the first year (A big plus for many users who just want to start investing with 10k or with a smallcase).
→ Cashback offers during account opening. Huge plus, as many people won’t have multiple demat accounts. Once they get a customer to deposit, he might stick to it lifetime.
→ Partnership with vested/smallcase.

Cons:
→ Being a day trader, I personally won’t open angel broking unless I have to hedge my position and the strike price isn’t available to trade in zerodha.
→ The desktop UI is really really bad, and very slow/hangs sometimes too. Bad for frequent traders like me, who prefer desktop always.
→ About the mobile app, they spam with a lot of notifications. Also, I have observed, almost all of their F&O recommendations fail, seriously they should stop it. Had to switch off notifications for the app because of that.
→ Have observed with other investors that we cannot sell a portfolio holding without cdsl authentication for the day. Not the case with zerodha.

Disclaimer:
Not invested. Will look into it once the desktop UI improves.

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