Wat are the chances the same move; away from branded to Generics cannot happen here in India… sometime back in 2017, there was news that India would make it mandatory or atleast encourage Doctors to prescribe only Generics in place of Brands.
If that happens, this industry will just compete on Price and become a commodity business. PE de-rating could happen…
Any Sr members with more information on this pls educate. @hitesh2710 @ranvir