ValuePickr Forum

Titan Company Ltd : a three decade old company

I’m wondering there is no thread on Titan so far. Please let me know if there is an existing thread

The company has 3 main businesses - Jewellery, Watches, and Eyewear.

Revenue breakup 2018 2017 2016 2015 2014
Watches 2060 2,058 1977 1936 1814
Jewellery 13126 10,509 8621 9309 8525
Eyewear 414 413 373
Other 556 402 339 668 588
Total(Cr) 16156 13382 11310 11913 10927

Watches (12.8% of Total Revenue)
Titan is the market leader in the Watches Segment. It started operations in 1986 and currently has around 60% market share. It sells mainly under 3 brands FastTrack, Helios, and World of Titan.
Revenue growth has been around 3.23% CAGR for the past 4 years. Much growth in this segment can’t be expected. It acquired Favre Leuba in 2011 to enter the luxury watch segment. But nothing much has been made out of it.

Jewellery (81.2% of Total Revenue)
This has been a consistent business driver for Titan. It sells under different brands - Tanishq, Zoya, Mia, Caratlane. It has grown from 30% of total revenue in 2002 to more than 80% in the last fiscal year. It has a CAGR of 20.5% in the last ten years. Operating profit margins are improving.
Thanks to Demonetization, GST and subsequent introduction of PAN which helped the organized players like Titan.

Eyewear (2% of Total Revenue)
Though it is a very small part of their overall revenue, Company is betting big on its eyewear business and planning to target 10 million customers in five years. But the growth has been not so great, with falling Operating margin.


The company has this to say regarding falling Operating Profit Margins:

“Company witnessed 16 % growth as compared to the previous year but profits are limited and that’s because advertising spends eats up margin. But that’s how you acquire new customers by making them aware that you exist.”

Investment Rationale

  • Very few listed players to play on Consumer gold consumption
    (opinion: Indian Gold consumption is not growing to reduce for the foreseeable future)
  • Push for organized Gold Consumption
  • This is a TATA group company, so not have to worry about Corporate Governance or management succession.
  • Company is trying to stay relevant with trends (Acquired Caratlane - online jewellery seller mainly focused on working women)

Risks

  • Regulatory risks - RBI has changed its stance on Gold import mechanisms multiple times in the past
  • Not so great eyewear business- I feel it is hard to compete with online players like Lenskart(Subjective opinion)

It would be helpful if other board members can share their insights on Titan
Disclosure: Not invested. Looking for investment oppurtunity.

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https://www.google.co.in/url?sa=t&source=web&rct=j&url=http://www.tata.com/company/releasesinside/taneira-by-titan-opens-first-store-in-bengaluru&ved=2ahUKEwiH3LP59ZPeAhWHfSsKHVCWARsQFjAAegQIBxAB&usg=AOvVaw2SIfIXinj4tUhZ4dDmI2Cl

Thanks for starting this thread. While I do not have the experience to add technically/fundamentally, I can share my personal experience about eyewear (Titan eyeplus).

IMHO the eyewear business is underrated. When I went checking for spectacles, my first reaction was that variety (and freshness) of options in Titan eyeplus shop was much better than lenskart. The advertising by lenskart has surely helped, but the kind of professionalism in the Titan shop was very good. Pricing was not exhorbitant - infact the salesmen were not very pushy to peddle the higher priced products; they were happy to give a honest view as to which product is value for money.

Infact i had gone to check the options and ended up buying something for me. In the space of next 6-8 months even others in my family used it (in all got 4 pairs done). The number check up done was quite thorough as well (they did some tests which I had not undertaken in the past). At all times the staff assured me that in case of any issue I can come back. Got a couple of follow up calls too after a week to check whether it is fine. They did help on some minor issue in one spectacle after a couple of months too. The quality of the product is top notch and so is the feeling after we leave the shop.

Afterwards, just a discreet check in office also revealed that some of my colleagues were wearing Titan spectacles (can be identified by the unique Titan eyewear logo on the sides). In my mind it is definitely worthy of good potential. Needless to add there is a lot of competition risk so Titan needs to be sure of the demography it is targeting and up its advertising.

Views welcome.

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A technical analysis check on Titan reveals a classical head and shoulders pattern breakdown. Comments put up on charts. If the pattern does play out then there could be a better price to pick up titan (if one is convinced about its fundamental merits) in next few weeks and months.

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Agree about Titan eye plus. Lot of people are shifting to them from Lena kart. At lens kart you don’t get high quality lenses like Carl Zeiss. It is always some obscure brands.

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@hitesh2710 Thank you for the analysis. I have a very basic doubt. Seeing these patterns in an individual stock makes sense - in terms of support, resistance and their reversal when breached. But do these also makes sense during market selloff (or whatever we are witnessing off late).
Since the herd mentality would be to sell out everything and exit, do the support lines still make sense? How do one look at TA in context of what’s happening in the broader market?

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Going by my own experience, their SKINN perfumes are really good. I would say at par with premium imported ones.
The only other Indian Company which comes close to good perfumes that I found is Bombay Perfumery Company.

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What is the charting software/platform used here Hitesh Ji… Sorry for the basic question as I am new to technical analysis…

i was closely connected indirecly to jewellery business and the following points i have assesed from their business

  1. volume in india is going down especially after deomone.
  2. also as soon as price goes up jewellery demand goes down
  3. as due to social reason like wedding then only people are buying now as gold has become costly
  4. due to fraud and robbery people especially young generation are shifting towards immitation jewellery as it cost nothing and new age young people can change and wear new as mmuch as they want.
  5. old thinker still buy jewellery as safe hedge but now other option are emerging as bonds and gold etf
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Thanks Hiteshbhai for sharing this. I noticed this pattern as well. Looks like a very clear H&S pattern. I like Titan which appears to me to be a massive growth engine. While they have created immense wealth over the past decade, in my opinion there is a very long runway ahead. I have stayed away till now because of the valuations. But if this pattern plays out I may start start accumulating.

What is your view on Titan?

@kashif_1461

Regarding these patterns, they may or may not play out. Looking at business momentum for titan I would be watching keenly it the pattern plays out. Titan remains one of the best ways to play the discretionary spending booms in India.

Plus the neckline of the pattern points upwards. For the weaker more sureshot patterns the neckline ideally should be horizontal or preferable tilting slightly downwards.

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Your comments can be read in positive light as well.

Demon will push buyers towards organised route and Tanishq has a strong brand presence.

Tanishq can do fashion jewellery. That makes it a consumption story and puts it in a favorable position. I would like to believe that today’s departure from looking at gold as a hedging asset to a fashion statement will only increase their business assuming Tanishq feels the same way.
With release of a perfume brand and Taneira, titan is enroute becoming a lifestyle behemoth. Best part is their business can’t be easily replaced by e-commerce and I’m not aware of any major lifestyle brands in India which can compete them.
Future retail also has FBB, but I’m not sure if they cater to premium segment unlike Taneira which will most likely be a premium segment offering.
Bengaluru people can share their Taneira experience.

Thanks.

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I am not arguing on Titan, I am just giving u picture of gold market. And by the way after demon and gst people have more moved towards unorganised sector as they still sell in cash.

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I have question - How does the price of gold impact the jewellery business ?