I have tried to understand major usage of shemaroo content on youtube. First, I compile data for Top 49 video of Shemaroo and other comparable peer from http://vidstatsx.com/ which is as under:
In order to understand Shemaroo usage Content, I tried to check vieweship detail of Major channel of Shemaroo from youtube as on Jan 4, 2017. Column B to Column E in following table are compiled from Youtube. Column F to M are compiled from http://vidstatsx.com/. Column N is conversion of time in minutes. Around 28 of 77 Channel of Shemaroo accounts for 95% of Viewership of Shemaroo on Youtube.
For the Top 10 Channels, I again use http://vidstatsx.com/ data for Top 49 videos of Each channel. Average Time spent on top 490 video (Top 10 channel mutliplied by 49 video for each channel,aggregate accounting for nearly 40% of Total viewership on Shemaroo) is aroud 50 minutes. This shall be viewed in context of average time spent of 10 minutes on Ultra hindi, 5 Minutes for T Series, 4 minutes of Eros Now and ~ 4 minutes for YRF.
So, average Shemaroo viewer (based on 40% of Viewership sample) spent ~ 50 minutes on video of Shemaroo as compared with 5-10 minutes for peer. I need assistance to undestand how would this result in adverstisement revenue for Shemaroo. Also looking forward for viewpoint of any other member who can further analyse the data and assist in better understanding of Shemaroo advertisement revenue.
Dsiclosure: I hold share in the company and increased my holding in last 30 days. Investors are advised to do their own due diligence.