In every market there are few branded pan india players as well as local players, and a retailer always has limited space to stock (multi-brand) SKUs. It becomes very difficult for a company to enter a new geography and break into the existing distribution network that too when financial muscles to advertise and market the brand are very limited.
Got to speak to few plastic furniture retailers, they all said quality is at par with others when compared to similar category of chairs (entry level, premium etc). In terms of pricing Supreme, Nilkamal and Cello sell at higher prices which might range from ~10% to ~30% depending on the category.
Had sent a questionnaire to Prima management, received very curt replies. Tried reaching out to promoter but never get through. I’m forced to believe management is not very communicative.