Hope you all are well.
I am doing a deep dive into Prima. Although the story looks interesting but I have some queries which I would like all of you (with deep understanding/knowledge of the business) to clarify:
1) Domestic Expansion: The co. currently has 6% market share by value (as per the ICCI report) and mainly present in northern and eastern parts. Is there a scope for the co. to expand in western and southern parts and grab some market share from the top two? Or this is very difficult? What are the drivers of their 12% growth projections in the next 3-5 years in domestic business?
2) Product Quality: Are their products at par with Nilkamal and Wimplast? or are they inferior? What I am trying to understand is whether the reason of low market share of 6% is just because of the less geographical reach?
2) Management Quality: I tried to search any management interviews or con call transcripts but unable to find any. Does anyone has talked to the management and tried to assess their growth mindset, ethics, focus on profitability?
Please take sometime out to answer the above queries.