In my glance to this website, I could see CBSE ebooks also listed. Does this kind of business have any relevancy or competition with the kind of business Navneet is into?
S Banerjee & V Hariharan’s Attano: Making profit from educational e-books
From the picture thatSoumya Banerjee, CEO of Attano, a Mumbai-basededucational e-bookscompany, paints, it seems that the humble chalk and board might not have much time left. “Attano’s products is being used by students in over 80 towns in India. We see a lot of traffic coming in from tier 2 towns, where people are using personal computers to consume our e-Books,” says Banerjee. With rapid advancement in engineering, while ensuring that technology is getting into the hands of all, the education market is poised for a paradigm change in the means of imparting scholastic instruction. With technological applications invading the classroom, it is becoming imperative for schools to rethink the tools to be used.
Banerjee feels eventually, when tablets enter the classrooms of regions beyond metros, the market for e-Books will expand exponentially. He shares some figures to back his argument. “Education in India is a $16b market. Three times the size of the media andentertainment, which includes Cricket and Bollywood. We believe that by 2016, educational eBooks in India will be a billion dollar opportunity andAttanois creating a new market for educational e=books,” he says
Attano is India’s first interactive educational eBookstoreand was founded in 2009 byViswamitra Hariharan(chairman) and Soumya Banerjee. It is a private company funded by Helion Ventures. The company’s three founding aims were to make the best content available to students, parents and teachers across physical boundaries; using technology on personal devices to provide a personalized learning experience to a student and finally to allow students to learn at their own speed and convenience, anytime anywhere.
They have tie ups with over 26 publishers including Pearson, Tata McGraw Hill, Allied Publishers, Nirali Prakashan and attano.com has over 1800 interactive educational eBooks from K.G to P.G level. The product range covers text books, reference books, assessments and tests and competitive test preparation. All of these e-Books are available on attano app, available for free onandroid, windows and for ipad.
India, according to Banerjee, needs the technology aids to make a higher number of the demographic education-inclusive. “Technology in class rooms already exists,” he argues, “Students now want similar immersive educational experiences in their hand and at their home.”
The factors that has made e-Books’ future bright in India is because of an increase in adoption of personal devices and fall in hardware/tablet pricing. “Every month sees a drop in tablet pricing and an increase in their capability. There is also a marked increase in awareness of tablets amongst the educated population,” points Saumya.
Another factor he credits for the trend is the increase in exposure of students to digital content, introduction of digital content in schools and an increase in consumption ofdigital mediaon the internet. Attano is utilizing online advertising to cut across local boundaries and to enable students all across the country to get access to their products.
He concludes, “The cost and capability of devices, cost and nationwide availability of quality internet access have carved a space for e-Books in the education market.”
Banerjee brushed aside the question on competition, saying that, “Educational e-Books need special handling and technology to convert and our platform allows us to do so in an intelligent and accelerated manner. Something no direct competitors in our business space have.”
E-books firm Attano opens a new ‘chapter’ for students
E-booksmarketplace Attano has partnered with publishers likePearsonto sell chapters instead of complete books to students, helping college goerssave money.
Under ‘Chapterbuy’ facility, Attano will make available over 10,000 chapters, priced Rs 3.5 onwards, for engineering, management and commerce students.
“We want to democratise content forhigher educationby making it available and affordable. Students cannowjust buy the chapters instead of buying the whole book, which can be quite expensive. The pricing will ensure that students do not turn to photocopying,” AttanoChief ExecutiveSoumya Banerjee told PTI.