Some more info on the Neem products distribution network.
One of our strategic plans in the Neem Project has been the forward and backward integration of the business and therefore we have spread our wings far and wide to states like Maharashtra, MP, UP, Rajasthan etc. We have been able to make landmark progress in seed collection and product marketing in these states. With the KVIC unit, we intend to cover more than 7000 khadi outlets across India. GNFC has also opened first of its kind Neem Stores and Neem Parlours in various cities of Gujarat. We also supply Neem Products to more than 1500 outlets of Central Police Canteens across India and will soon also be supplying to more than 3000 defence canteens of the Canteen Stores Department (CSD). We also supply to around 100 Kendriya Bhandars in Delhi,” said Gupta.
He further added, “We are also shortly entering into agreement with the Department Of Posts for sale of the Neem Products from the Post office counters across Gujarat. Based on the initial response, the Post office model will be replicated in other states. We are also in an advanced stage for exporting the products to the US and Gulf countries.”
Neem parlour is another innovative and out of the box idea from GNFC. It has opened 17 company-owned outlets and 24 garden parlours in Ahmedabad, Surat, Vadodara and Rajkot. The company has lined up plans to increase its footprint to nearly 40 stores and 40 parlours. It is also exploring options to introduce the franchisee model and would have a uniform design in line with our own Neem Stores and Neem Parlours, Gupta pointed out.