Today, after years, I had the opportunity to visit a Food Bazaar outlet. I’ve fond memories of visiting Food Bazaar as a child.
However, there has been a massive transformation at Food Bazaar over the years- Shelves dominated by brands from Future Consumer.
My thoughts on the shopping experience aren’t relevant to this enterprise. Hence, I’ll share my thoughts just on the products bought at the store.
First of all,
I’ll have to express my admiration for the fashion in which they’ve grown their consumer products business. My opinions on the valuation of the business may not be in harmony with that of others. But, I really like the brands they’ve created.
Before visiting the store I had come across promotional material on Tasty Treats.
Hence, I shopped for some products from the Tasty Treats brand.
Tasty Treats, as a brand encompasses multiple products with great diversity-
From Italian Pasta to Indian Khakhra.
From fruit juices to sauces .
From biscuits to pickles.
From rusks to soups.
That’s indeed a wide spectrum.
The product that impressed me the most was the range of Tasty Treat juices.
Now, there’s no dearth of fruit juices in Indian markets. Various flavours offered by various companies at various price points.
Tasty Treat juices are available in multiple flavours, choices.
Tasty Treat Mango Beverage-
Mango beverages are very popular in India.
Popular beverages in this category being Frooti, Maaza, Slice, Mango Sip,etc.
They typically cost around Rs 60- 65 per litre.
Tasty Treats’ mango beverage is available at Rs 90 for a 2 litre bottle( MRP). I was able to buy a bottle at Rs. 69 for 2 litres thanks to the discount offer.
The beverage was delicious. I understand that it’s totally subjective. But, for the price paid it was truly an excellent product.
I would recommend the offering.
Tasty Treat Mixed Fruit Juice:
2 litres of mixed fruit juice is available for Rs. 91 after discount. It’s less than half the price of competitors.
Decent taste and good value for money.
In my opinon, their popcorn range is excellent for the price compared to alternatives like Act 2.
And, cream wafers and biscuits are also comparable to competitors.
If an unbiased view is taken there’s a healthy chance someone might like these products and switch to it.
The tomato ketchup is alright.
As most will agree, taste is totally subjective.
There’s no right or wrong.
I would definitely rate the products highly- On taste front and value for money front.
I’d certainly be willing to try other products offered by Future Consumer.
Now, it’s pertinent to share that the sample size in my case was very small. But, most members liked these products.
Only problem being that these products aren’t available at other chains and stores.
If they’re able to facilitate wider distribution of their products I think that there would be quite a few consumers who’d be willing to try these products.