CCL Products


(Rohit Balakrishnan) #291

Thanks @VJ_4402 and @Prdnt_investor for taking the discussion forward. I agree that they are also looking at the institutional market and adjacent market of IC through the R&G market which is largely small players in the south. Maybe organized/maybe unorganized.

I am trying to look at CCL as a call option. Where in I don’t lose much if the domestic business doesn’t fire and I will earn a lot if the domestic business does well. Thus the discussion.

Discl: Not Invested.


(Harshit Goel) #292

Following excerpt from a recent Moneylife article on CCL Products explain the difference in profitability from B2B and B2C sales.

In FY17-18, CCL achieved revenue of around Rs1,100 crore at roughly 28,000 tonnes of volume. This comes to around Rs0.04 crore per tonne for B2B business. (Note: branded business in FY17-18 was just 2% of turnover).The cheapest variant of its branded product, Continental Strong, sells for Rs650/ kg. This comes to around Rs0.065 crore per tonne. And Continental Strong is not even a pure coffee product; it is 53% coffee and 47% chicory. Its freeze dried product, Continental Premium, sells for Rs200/50gm; i.e., Rs4,000/kg. This means a realisation of Rs0.40 crore per tonne, a 10x realisation compared to what it gets on B2B.

Regards
Harshit


(Ankush Agrawal) #293

CCL has made there official entry into filter coffee and pre-mix coffee products on the consumer side by launching “Continental Malgudi” and “Continental THIS”. https://www.bseindia.com/corporates/anndet_new.aspx?newsid=f78818b6-8544-4721-b5e1-effa09286b01


(eyesice) #294

Google trends for Continental Coffee over 5 years -


(Akshay) #295

Nestle India launched ‘Nescafé É Smart Coffee Maker’ and is priced at INR 6,499/-. It will be interesting to see the response for this product and adoption. Currently they have very few reviews since product launched very recently.

Below are the product features from Amazon.

  • É by NESCAFÉ is a first of its kind, smart, app-enabled coffee maker
  • Pair via Bluetooth with NESCAFÉ É Connected Mug App for personalised experience
  • Enjoy a wide variety of indulgent coffee recipes at the touch of a button
  • With its heating and frothing features, É prepares great tasting coffee quickly (60-90secs) and silently
  • This trendy, 100% leak & spill proof mug let’s you enjoy coffee on the go, worry-free
  • Thermal insulation keeps your drink warm or cold in this 210ml mug

Here is the video from NESCAFÉ India YouTube channel.
Introducing É by NESCAFÉ | #WakeUpYourGenius
(https://www.youtube.com/watch?v=KzYCZKrKDKA)


(Learning_investor) #296

Recently saw 2 variants of continental coffee in D mart MUmbai . Bought one and was very impressed


(Raman Sharma) #297

Around 1.48 lakh shares (3.68 crore value) purchased by promoters today from open market.
When promoters are buying, it is a good sign IMO


(Growth_without Debt) #298

Is market seeing loss of Coffee crop due to serious weather condition / floods? Coffee is commodity, hence, that’s is important on profit


(aerofire) #299

There will be 20% Loss of Coffee Production this year due to floods.


(Rupesh Tatiya) #300

@hnk_so @aerofire

It has been very clearly mentioned on this thread that CCL as a company can completely pass on RM costs as they work on fixed $$ margin. So all these vagaries of crop cycle does not affect the company. Also the management has clarified that it has ability to procure green coffee from all important places in the world. So unless there is like “end of the world shortage” of coffee, none of these events matter for CCL’s EBITDA or PAT.


(khs) #301

It looks 75% of raw materials is imported

Also company says they have natural hedge with respect to rupee depreciation as they buy raw materials in dollar and sell products in dollar - Source Q1 FY19 Concall


(Mikesingh) #302

With lot of indepth discussion done about CCL products, No one has checked on CCL’s working capital which seems very stretched both on standalone and consolidated basis. Wc is close to 1/3 rd to 1/4th of net sales. That WC turnover ratio is too low for a company like CCL.
What has made the receivables so very high compared to payables?

If anyone has studied this, do share about WC and why receivable being significantly higher than payables?

Thanks,
Mike


(Vinith Jain) #303

Continental Malgudi Tamil TVC


(Vivek Mashrani, CFA) #304

WC

Taking a snapshot from Edelweiss report shared above, the working capital looks absolutely normal. Debtors days are ~50. With overall cash conversion cycle of ~140-150 days. Nothing to be concerned.

It just that it supplies to B2B the debtor days looks higher than payable days. Upto 90 days credit cycle is normal in my view.


(Gary) #305

I would take some of this with a pinch of salt @rupeshtatiya . Raw material sourcing always has a location component. For example - they would probably set band wise price revision targets in their contracts based on global coffee prices. (X% increase for every y% increase in green coffee). However, in reality some of their supplies would be from nearby location where plants are based , some through longer term contracts et al … and therefore, the situation may be a tad nuanced.

Particularly, floods in India would have impacted some of their sourcing costs to the tune of 5 - 7% assuming 20-30% of the raw coffee coming from outside INdia


(Rupesh Tatiya) #306

@Gary24

My understanding is as follows -
CCL goes into contract negotiations based on quantity & I am not sure there are long term contracts like - 5/10 years. They use current market price of green coffee during contract negotiation & the moment contract is finalized, they place orders with green coffee producers.

As said in one of the conf call, almost 50% of the capacity for next financial year gets booked in December of current financial year. This consciously protects them against any coffee price variations & protects their margins in $$/T basis but maybe they take a hit in working capital due to higher inventory days.

The only scenario in which RM costs might impact margins is if green coffee producer is not able provide green coffee due to some special circumstances (like natural calamities etc.) but that would be an one-off event.


(Gary) #307

That’s fine. My point was about backward linkage. They don’t produce their own coffee beans. And when they buy, I’m sure there may be variations in sourcing locally with lower transportation costs or sourcing from better yield varieties versus what they may have planned.

And some of that would impact their margins…