DMart was destined to grow big… It is poised to grow even more if they adhere to the plan we made after our second year of operation. DMart’s model is such that the first 10 stores will fund the next 10 after four years of operation; these 20 stores will together fund the next 20 after eight years of operation.
At that rate, DMart would have over 150 stores in 16 years. The count of stores is almost what we projected in 2002. This strategy brings down cost and capital requirement si …
Will it survive the online onslaught?
To plan a store of 15,000 sq ft, one has to target a neighbourhood potential of 20,000 families with Rs 2,500 as minimum spending in a store that offers basic day-to-day needs. There can be at least 8,000 such locations in India. This will account for 50 per cent of the population only. So the potential is very high.
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