Just some scuttlebutt which was rather pleasing to do!
I had heard a lot on the conference call about the premiumization project for USL and the evolution in the whiskey category was also spoken about.
This is the new Black Dog product (14 years) which has been introduced. Packaging looks much more premium. The scuttlebutt with the shop owner mentioned that even the other Black Dog variants have seen a packaging upgrade similar to this.
I must admit this is not my usual brand, but currently taste wise it does match up to some of the ones I like to consume - so a thumbs up on this initiative for now!
Discl : Invested, cheers!