Was doing some competitive analysis n operational no understanding n this is where i m stuck. Can someone help first with definition of “cases”. This is what Quora says
Now assuming 9L as one case, here is the analysis : On 2.5 crore cases , radico is expected to do 10k cr gross revenue in FY20. On a 9L per case estimate, this turns out to be Rs 4k per case and Rs 440 per litre. Comparing with USL, it is expected to do 30k cr gross revenue on 9 cr cases which turns out to be Rs 3500 per case which Rs 390 per litre. It’s difficult to digest that average price per litre of Radico is 10% higher than USL, specially considering radico premium share is 28% against 60% in USL. Any views ? Are radico nos trustworthy or i m missing something ?
Note : would put in Radico thread but as i was doing competitive analysis for USL , found it worth sharing