Sun TV Network - Investment Thesis

Interesting result indeed:

Quarterly revenue - 1219 cr

Out of which,

a) Ipl revenue - 243 cr (90% from Telecast rights revenue pool sharing - 10% - Others - Sponsorship, Ticket sales, etc.,)

b) Advertisement revenue - 343 cr ( For selling ad space in their tv shows, FM, Printed media) (90% - Advertisement slot selling, 10% - Broadcasting revenue)

c) Remaining revenue - 633 cr includes

  1. Subscription revenue (Include Cable subscription - 50% And DTH Revenue - 50%) (Could be 400 cr - last qtr is 408 cr)
  2. Movie revenue ( Beast was a high budget movie in Q1 - Whose revenue could be 200 cr as a guess based on my scuttlebutts ),
  3. Other digital revenue ( YouTube, Streaming platforms, etc., Which if we consider same as Tips could be 33 cr)

They still operate at a healthy operating margin at 63% ( Average being 65%: maybe because of subdued profit from Beast movie)

Trend in Revenue:

a) Next year the IPL revenue would be 550 cr and the out of additional 300 cr ; 250 cr would be directly contributing to the bottomline. (15% increase in Annual Eps and cashflow without any additional investment)

b) Advertisement revenue is Flattish and I expect it to be flattish for next 2 years. 1400 odd cr (55% FMCG, eCommerce - 10%, others - Pharma, retail, auto - 35%). Keything to note here is whether FMCG Ad spending decreases because of Digital advertising. So far, precovid levels are being maintained.

c) Other revenue - Subscription revenue was projected to grow at 10% from a base of 1600 cr this year due to conversion of analog to digital media and its group company Sundirect has almost 20% market share in DTH Business.

Sun pictures - Movies might generate 400 cr; revenue and Other digital revenues 100 cr;

Company intends to give 50% dividend yield based on previous communications. Announced 5 INR q1 dividend which will translate to intended Annual dividend of 20 INR.

Key risk :
1)Decline in Market share in key markets from 55% to 40%
2)Continuous ignorance to make New age content to gain traction for SunNXT App which already has a healthy penetration rate (2.5 cr subscribers)
3)Quality of management at Sunrisers Hyderabad, Content produced (Movies and Programmes) are continuously disappointing while they are still hugely profitable.

Disclaimer: Invested as a turnaround bet. No transaction in last 6 months.

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