Very true. Stop loss is a very difficult subject, and I have had my share of regrets - both from not having a stop loss, as well as from having one! After years of trial & error, I have ended up with the process described below. My thinking is evolving on this subject, and it may change in future.
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For my long-term holdings, I don’t have a stop loss. By ‘long term’, I mean stocks I hold for more than 1 year. I avoid qualitative judgements such as “core portfolio”, “high conviction stock” or “blue chip” stocks etc. I simply go by the date of first purchase. If I am holding a stock for more than 1 year, I presume I know enough about it to decide when to sell. Stop loss is only during the “learning period” which is 12 months. My long-term holdings such as Acutaas, Pricol, Ajanta, Sakar, Axiscades, VBL etc. come under this category.
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For new stocks I put a stop loss, but it is only a price alert. Some experts advise putting a GTT order “to take the emotion out of it”. But I first want to formally & thoroughly evaluate why the stop loss got hit rather than do a mechanical sell.
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I am more lenient with stop losses triggered by macro / market wide factors but more worried when there is a company specific factor involved or no reason is apparent.
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Mentally (since they are just alerts and not GTT orders) my stop losses are graded stop losses. 1/3rd for -10 %, 1/3rd for -20 % and 1/3rd for -30 %. This way, the maximum exposure on any stock is -20 % of the original position. But as stated earlier, hits are occasions to evaluate the positions, so the actual loss may be lesser than 20 % if I exit fully before the -30 % is hit.
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If I average up during the first 12 months, the stop loss can also move forward - linking it to the last purchase price, which reduces the risk on the earlier purchases even further.
In practice, my experience is that -20 % gets hit rarely and I have never hit -30 % stop loss. If stop losses are getting hit frequently, one has to work on getting the entry price right. Or keep the starting position so low that there is no need for a stop loss.
Recently during the market crash in March, this system worked fine. A few alerts got hit because I have significantly revamped my portfolio beginning November this year, and there are many stocks in the “learning period” category. I have exited many long-term holdings (e.g. Sumitomo, Tinna Rubber etc.) and adding many new ones. My response to the crash varied on a case-to-case basis. For example,
I bought Azad Engineering in November. When I came across this stock & analysed the business, the story seemed so compelling that I couldn’t resist buying into it. The only issue was high valuation, so the stop loss was set. When it got hit -10%, I sold 1/3 of my holding. It never went to -20%, the market recovered and the stock is now at an ATH and I have more than recouped my losses
I bought Techno Electric in December. At that time, the market was already in decline and promptly, the 10 % stop loss was hit in January itself. I sold 1/3 of my holding. In March the stock hit -20 % trigger but instead of selling more, I actually redeployed the earlier money back by buying more. The reason I did not sell Techno a second time but bought more was because it was a market-wide crash, bearish sentiment was at such an extreme that I just decided No Way I am selling in this panic. I was also comfortable with the company valuation, which helped. Today the price is above my original purchase price.
In cash of a few more stop losses which got hit in March, such as SJS Enterprises, IGI etc. I have ended up selling 1/3rd and continue holding the rest. None has fallen by 20 %. I also bought many others lately where even 10 % was not hit – TD Power, Inox India (before SOIC set it on fire!
), OBSCP (my first SME stock), Vishnu Chemicals etc. and so today the portfolio is at ATH.
To summarize, for me stop loss is just a trigger to pause, think & re-evaluate thoroughly. Check for blind spots in your thesis, if any. May be reduce your exposure, but don’t exit completely unless you realize it was clear mistake. This is where I am today on this subject.
(Disc.: All clearly mentioned)