I think this epharmacy is a simple order aggregation business which basically works on volume. And where there is volume there are big discounts. While i am not an expert on all this, but if i was sasta sundar , i would collect all the orders offering a 15% discount on the same but with a 3 day delivery. If i collect about Rs 1 lakh rupees worth of orders ( very much possible ), i can easily get a discount of 25% from retailers. I recently placed a Rs 10k order with my local pharmacy and he gave me a 15% off without blinking. Order aggregation is a valid business model where discounts go up based on order slabs as long as the weighted average discount from the retailer to sasta-sundar remains higher than 15%, you can make a fair bit of money in this business
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