Saregama India Ltd: India’s premier music publishing label

Saregama Q4FY24 concall notes:

  1. Strong outlook:
    a. Revenue and margin: Overall company level, revenue to grow upwards of 30% (exc. Carvaan) in FY25. Revenue to grow at 25-26% CAGR for next 3-5 years. Music licensing shall grow in 30% range. Music+Artist management revenue to cross 1,000 crores from 540 in next 3.5 years.

Adj. EBITDA at 32-33% to be maintained for next 3-4 years. This guidance does not include paid subscribers growth, that will be upside if it takes up.

b. Music content cost: 1000 crore will be invested in new content for next 3 years (includes marketing money). Will be funded internally (QIP money raised in 2021).

c. Carvaan to turn profitable – single digit mid-level profits

d. Video – Pocket access to grow at 25% cagr. Was loss making when acquired, in FY25 to it will break-even. Cost structure synergies, no synergy on topline.

e. PBT will double in 3 to 3.5 years.

  1. Revenue break-up FY24: Music licensing and AM: 544 crores, carvaan: 130 crores, video (pocket aces): 116 crore, events: 13 crores.

  2. Monetising artists also. Precondition for long-term contract.

  3. Music: OTT revenue negatively impacted by MG going away. This was offset by youtube and artist management.

  4. Charge of content 37% YoY.

  5. New investment in music content 200 crore in FY24 (80% jump vs. FY23). Intensive investment in new content.

  6. Content charge off will grow linearly going forward. So bottom-line will grow much faster after 18-24 months.

  7. Catalogue may grow in 16-18% range post pay (subscribtion) mode.

  8. Filter copy hit 1.2 billion views in FY24. To benefit from advertising growth.

  9. Audio and Video gives negotiation power.

  10. Need one more year for live events to take call on it.

  11. AI music learning app, changes will be made if required.

  12. Carvaan flattish revenue, taking away on-store resence of emlpoyees (not very sure on this part). Single digit mi-level profitability in carvaan targeted.

  13. From Q2, shall be back to old rates in OTT.

  14. In Q4/Q125 election impacted youtube advertising due to political campaigning.

  15. Music licensing revenue: Management: There is no one-off (no overflows).

  16. A&P cost (17-18 past run rate to 27 crores+ from now on) increased due to newer content and marketing related to that.

  17. Artist management: pre-condition to artist for a long-term contract.

  18. Netflix vs. theatrical: cost is lower in OTT vs. Theatrical (also count of screens taken into account). Chamkila example.

  19. 513 crores intangible assets on balance sheet: goodwill 300 crore+ due to pocket aces. Liability increases due to commitment. 100 crores for music.

  20. New trend in USA: Gen G. 9 different LPsby Saregama so in line with global trends. Remains on top of whats happening across markets.

  21. Any film right re-sold: 3 movie licensed to second platform. That time making 1-2 crore movies so re-sell will not have much impact.

  22. Shift to paid from free: Saregama paid non-youtube subscription in India % grown by 40% in FY24. Now revenue for Saregama touched in double digit in crores.

  23. Charge off policy: life of content is 10-years. Marketing (~20%) gets charged immediately, remaining 80% - FY-20%, SY-15%, remaining spread over remaining years.

  24. Strategy for pocket aces: advertising moentisation. Digital advertising is huge growth factor. It chases eye-balls. Use both pocket aces and Saregama for negotiations. Use Saregama song through influencer. Use filter copy to advertise, product/services company don’t need to make separate ad for brands.

  25. Paying subscribers were 25lakh (bundled by telco also). 125 million cable and dth paying so paid subscriber is good. Within 3-year 50-75 million paid subscribers possible for industry – need to confirm this data.

  26. New content making money that’s why making profits. Payback period is 5 years. Last 4 years doing better.

Discloure: own around 3.5% of portfolio. Bought today in personal portfolio.

Disclaimer: I am not a financial advisor and nor a SEBI registered Analyst. The content shared here is only for learning purpose. All the names mentioned here are for example purpose. I may buy more, exit or partly sell the stock/bonds without any prior intimation . Also note that I recently joined a investment advisory firm. My portfolio is not a recommendation for anyone. Some of these stocks might be in clients portfolio as well so please be aware of vested interest.

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Very insightful podcast explaining the nuances of music distribution and monetization from both the global and Indian perspective.

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Saregama (Has events, Carvaan, Muisc, films(Yoodlee) as well):

Tips (A Complete Music play) :

Also music segment saw a degrowth YoY. Video segment saw growth YoY (Related to pocket aces aquisition)

Even the impact of elections is there for other company as well, dont know if the execution is something lagging. the maring is at 25 % down from 37 % YoY.

This will hit bad if the results are in similar way going forward, wating for insights from concall. Also Stock is trading at 52 P/E and ROE at 14 and ROCE is at 19.

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Q1_2025 concall takeaway (Source: Screener note)

Financial Performance:

  • Q1 FY25 operating revenue stood at ₹205 crores, representing a 26% year-on-year increase.
  • Profit Before Tax (PBT) was reported at ₹51 crores.
  • EBITDA increased by 9%, maintaining 33% of revenue, aligning with guidance for adjusted EBITDA.

Music Segment Insights:

  • Music segment revenue showed a decline primarily due to the scaling down of Carvaan.
  • Management reassured that music revenue, combining music and artist management, is on track for 25%-26% growth in FY25.
  • Major releases included “Tauba Tauba” from “Bad Newz,” which topped multiple charts, including global YouTube and Spotify.
  • A total of 330+ original and premium recreation songs were released across various languages.
  • Upcoming releases include music from high-profile films such as “Stree 2,” “Jigra,” and more.

Artist Management:

  • Over 150 influencers and music artists are now part of the portfolio, collectively boasting over 100 million followers.
  • Artist management is expected to contribute significantly to revenue, with a target of 25%-30% growth in new music releases over the next 3-3.5 years.

Content Investment Strategy:

  • The company is in a transitional phase, increasing content investment by 48% year-on-year.
  • Long-term strategy includes investing over ₹1,000 crores in new music content over the next 3 years.
  • Emphasis on a 5-year payback period for content investments, with the expectation of significant long-term returns.

Video and Event Segments:

  • The video vertical is expected to grow at a CAGR of 25% over the next 5 years, driven by increased smartphone ownership and affordable data.
  • The events business, while low margin, is projected to yield high Internal Rate of Return (IRR) due to short capital lock-in periods.
  • Notable events include the successful “Dil Luminati” tour in North America.

Carvaan Strategy:

  • Revised retail strategy focuses on e-commerce and modern trade, leading to a significant drop in Carvaan revenue to ₹24.7 crores compared to Q1 FY24.
  • The management expects improved profitability margins as costs associated with physical distribution are reduced.

Industry Trends and Challenges:

  • Transition from free streaming to paid subscriptions is anticipated to enhance revenue realization.
  • The management believes that piracy is declining in major cities, with a significant portion of users likely to migrate to paid platforms.
  • Management remains optimistic about the future, projecting a consolidated revenue CAGR of 30% and doubling PBT over the next 3-4 years.

Guidance and Outlook:

  • The management maintains a guidance of 32%-33% adjusted EBITDA and a minimum of 26% growth in music revenue for FY25.
  • Confidence in achieving long-term growth while maintaining profitability, despite initial investments in new content.

Disc :Invested

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I am hearing news (not verified) that Saregama is in talks to buy a significant stake in Karan Johar’s Dharma Productions.

This is pretty big, if true. Does anybody here have any info on this?

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https://bwmarketingworld.com/article/karan-johar-seeks-to-sell-majority-stake-in-dharma-productions-report-529150

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Yes Saregama Offered a stake to Karan johar but he declined

My Uncle who lives in mumbai has some of his friends from film industry told him about it.

Most probably reliance will acquire Dharma I think

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Yes, very high possibility

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Serum Institute’s Adar Poonawala to acquire 50% of Karan Johar’s Dharma Productions

Slightly negative for other players like Saregama?

The run up in the stock was after Saregama submitted the first bid.

Even Dharma Prodcutions had talks with Reliance & Jio Cinema.


Read more at:

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Why he has been saying that they are using predictive model to select songs than ear.
And AI to select songs, doesn’t this seems too fairy to hear. Adding AI and predictive modelling so that it feels so tech savvy. This kind of things make you feel that you are pitching things to please investors.


Disc: Invested

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Many business are using predictive AI . It’s not like it’s a very new phenomenon what earlier used to be various data models , machine learning algorithms etc. now it’s predictive AI.

Predictive AI is not some hi-fi thing it’s very basic nowadays. So, very well they could be using it extensively. So i don’t see what wrong in using the term.

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Not about hi-fi thing, these all are part of analytics. But I feel this topic is not so matured to take decision on purchasing songs.

Predictive AI is still picking up and still not that mature as far as I know. I believe that generative AI is getting matured faster than other.

Ofcourse this discussion is not related to the thread.

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I have a sense that the management is attempting to provide an optimistic commentary, but the reality is that they themselves are uncertain whether their ₹1000 crore investment will actually yield positive results. Ultimately, these investments are all risks.in an entertainment industry

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Looks like the Quarterly results were one-off due to Diljit Dosanjh’s concert events , if you see the ebitda excluding events, it was flat.

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Perhaps the right way to look is to see the Music Licensing revenue growth - everything else including video, live events etc. are very low value components and just noise IMO.

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Live events may be low value and also low margin but looking at the trend (Diljit and recent Coldplay), this may turn out to be a good segment albeit low margin.

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With Diljit Dosanjh’s “Dil-Luminati” tour selling out within minutes, backed by Ripple Effect Studios (organizer) and Saregama India (label/partner), how do you think the revenue-sharing model is structured between the artist, promoter, and label in such large-scale global tours?

Key questions on my mind:

:small_blue_diamond: Does Diljit take a fixed fee, a share of ticket sales, or a combination of both?

:small_blue_diamond: How does Ripple secure profits after covering massive tour logistics?

:small_blue_diamond: What’s Saregama’s angle — direct revenue from the tour itself, or indirect gains through catalog streaming and sponsorships?

As Saregama is primarily a music rights and content company, I’m curious how they monetize such tours.

Potential drivers could be:

  • Increased streaming and catalog plays (especially Diljit’s tracks they own)

  • Exclusive rights to live recordings, documentaries, or behind-the-scenes content

  • Brand partnerships and sponsorship integrations tied to the tour

  • Long-term brand positioning as a player in live events, beyond just recorded music

Given that most operational costs sit with Ripple, is this a material revenue opportunity for Saregama, or more of a strategic brand and artist relationship play to strengthen their music IP over time?

Would love insights from anyone tracking Saregama’s evolving business model and the broader economics of global music tours.

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In the recent concall the CEO was bullish on the event segment (as in the industry too) but not very margin lucrative. As per him even if this segment (which is very miniscule aat the moment but showed massive growth in the kitty much due to Diljit concert) grows going ahead, it’ll be diluting margins on blended basis.

IMO, this is a trend and may generate decent revenue going forward. TIPS did also sound postitve about it in their concall.

Theme park is also gathering steam (Discretionary spending would improve going forward,though subdued in near term).

Disc- Invested for the future and may be biased.

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