Saregama India Ltd: India’s premier music publishing label

Saregama Q4FY24 concall notes:

  1. Strong outlook:
    a. Revenue and margin: Overall company level, revenue to grow upwards of 30% (exc. Carvaan) in FY25. Revenue to grow at 25-26% CAGR for next 3-5 years. Music licensing shall grow in 30% range. Music+Artist management revenue to cross 1,000 crores from 540 in next 3.5 years.

Adj. EBITDA at 32-33% to be maintained for next 3-4 years. This guidance does not include paid subscribers growth, that will be upside if it takes up.

b. Music content cost: 1000 crore will be invested in new content for next 3 years (includes marketing money). Will be funded internally (QIP money raised in 2021).

c. Carvaan to turn profitable – single digit mid-level profits

d. Video – Pocket access to grow at 25% cagr. Was loss making when acquired, in FY25 to it will break-even. Cost structure synergies, no synergy on topline.

e. PBT will double in 3 to 3.5 years.

  1. Revenue break-up FY24: Music licensing and AM: 544 crores, carvaan: 130 crores, video (pocket aces): 116 crore, events: 13 crores.

  2. Monetising artists also. Precondition for long-term contract.

  3. Music: OTT revenue negatively impacted by MG going away. This was offset by youtube and artist management.

  4. Charge of content 37% YoY.

  5. New investment in music content 200 crore in FY24 (80% jump vs. FY23). Intensive investment in new content.

  6. Content charge off will grow linearly going forward. So bottom-line will grow much faster after 18-24 months.

  7. Catalogue may grow in 16-18% range post pay (subscribtion) mode.

  8. Filter copy hit 1.2 billion views in FY24. To benefit from advertising growth.

  9. Audio and Video gives negotiation power.

  10. Need one more year for live events to take call on it.

  11. AI music learning app, changes will be made if required.

  12. Carvaan flattish revenue, taking away on-store resence of emlpoyees (not very sure on this part). Single digit mi-level profitability in carvaan targeted.

  13. From Q2, shall be back to old rates in OTT.

  14. In Q4/Q125 election impacted youtube advertising due to political campaigning.

  15. Music licensing revenue: Management: There is no one-off (no overflows).

  16. A&P cost (17-18 past run rate to 27 crores+ from now on) increased due to newer content and marketing related to that.

  17. Artist management: pre-condition to artist for a long-term contract.

  18. Netflix vs. theatrical: cost is lower in OTT vs. Theatrical (also count of screens taken into account). Chamkila example.

  19. 513 crores intangible assets on balance sheet: goodwill 300 crore+ due to pocket aces. Liability increases due to commitment. 100 crores for music.

  20. New trend in USA: Gen G. 9 different LPsby Saregama so in line with global trends. Remains on top of whats happening across markets.

  21. Any film right re-sold: 3 movie licensed to second platform. That time making 1-2 crore movies so re-sell will not have much impact.

  22. Shift to paid from free: Saregama paid non-youtube subscription in India % grown by 40% in FY24. Now revenue for Saregama touched in double digit in crores.

  23. Charge off policy: life of content is 10-years. Marketing (~20%) gets charged immediately, remaining 80% - FY-20%, SY-15%, remaining spread over remaining years.

  24. Strategy for pocket aces: advertising moentisation. Digital advertising is huge growth factor. It chases eye-balls. Use both pocket aces and Saregama for negotiations. Use Saregama song through influencer. Use filter copy to advertise, product/services company don’t need to make separate ad for brands.

  25. Paying subscribers were 25lakh (bundled by telco also). 125 million cable and dth paying so paid subscriber is good. Within 3-year 50-75 million paid subscribers possible for industry – need to confirm this data.

  26. New content making money that’s why making profits. Payback period is 5 years. Last 4 years doing better.

Discloure: own around 3.5% of portfolio. Bought today in personal portfolio.

Disclaimer: I am not a financial advisor and nor a SEBI registered Analyst. The content shared here is only for learning purpose. All the names mentioned here are for example purpose. I may buy more, exit or partly sell the stock/bonds without any prior intimation . Also note that I recently joined a investment advisory firm. My portfolio is not a recommendation for anyone. Some of these stocks might be in clients portfolio as well so please be aware of vested interest.

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Very insightful podcast explaining the nuances of music distribution and monetization from both the global and Indian perspective.

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