…here’s the thing. Sometimes, the promoters may not even know that somebody is hatching such a devious scheme behind their backs. Many companies hand over their PR mandates to an agency. And the agencies can get a bit ahead of themselves. They may be inclined to show their commitment to the cause, and push the stock price higher. What better way to get that retention money no?
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And look, it’s not to say that every PR agency does this. Some are really good at their jobs and they do it with diligence. But a few others can get a bit too excited and commit the most fatuous blunders — like asking people to hype up a stock. Through it all, they may be doing a massive disservice to the promoters.
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The point is — It’s hard to say what really happened with Salasar. It’s possible that the promoters pushed the story. Or it’s possible that the digital marketing agency pushed the agenda on its own accord. Or it’s even possible that it’s the handiwork of a stray employee.
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We don’t know. What we do know however is that those Twitter influencers need to hang their head in shame. They knew perfectly well the implications of talking up a stock, after being paid to do so. And yet they did it.
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