My last weekend visit to Dmart gave me a chance to check the luggage section also.
From left:
First line (SkyBlue) : American Tourister
Second line (Black) : Kamiliant (By American Tourister) Kamiliant Asia – About
Third line (Dark Blue) : Safari Bags
Fourth line (Dark Blue and Pink) : Magnum
Fifth to eight line (Turquoise, turquoise, Black and Peacock blue) : VIP and Skybags.
Left half:
Right half:
I was hoping that Dmart audience who is coming there looking for better deals and lower rates would get to see more of Safari bags, but half of the luggage section was dominated by Skybags (VIP). Also Kamiliant (by AT) is competitively priced compared to Safari.
When I interacted with the Safari Sales Rep standing there (He said he was from Safari, when I told him that I wanted Safari hard luggage which was not available there), he gave some good inputs / difference between VIP/Skybags and Safari and contact of a Safari Store closeby. 
Two major customer complaints that he told were that the throwing of bags at Airport (checked in bags) and on luggage carousel broke the external fitting rivets on skybags, while the Safari has this internally. Skybag handles have fibre/plastic spring extension while Safari has metal ones. Also during warranty claims, Safari has a policy of repair or replace while VIP has only repair. (Though this remains to be verified).
I was happy to see a Safari Sales Rep standing there, but was worried with the less visibility of Safari bags.