I am interested in Safari Industries despite the high valuations.
What I Liked
- I too found two Safari suitcases in my house, both of which survived many years. I am therefore confident about their product quality.
- They are popular in hypermarkets and online marketplaces. The average reviews of their products in Amazon / Flipkart / Snapdeal are above average (4/5 stars).
- They are upgrading their product portfolio quite aggressively. I saw that Amazon is flashing a new safari product as exclusive launch: Safari Thorium.
- I also liked that product videos in their website which are quite detailed and gives a fair impression about the products.
What I Disliked
- Product videos are not available for all of their products.
- In Amazon top 20 Bestsellers (Suitcases, Check In & Strolleys category) only one/two safari items are present (as on today). The best-seller category is dominated by American Tourister products.
Amazon.in Bestsellers: The most popular items in Suitcases & Trolley Bags - Although their products carry a warranty for a period of 5 years/3 years/18 months (as applicable), the service centers are located in south and south-west India only. No service centers in Delhi, Kolkata etc. (according to their website)
- The Safari exclusive stores are located in south and south-west India only.
Comparison with VIP Industries
An interesting Moneycontrol News on the profitability of VIP and Safari.
Lug VIP and Safari for a profitable journey
Disc: Interested in initiating a position in either this or VIP industries!