Royal Orchid as mentioned is somewhere above Ginger Hotel and lower than Taj ( which are super luxurious hotels)
Royal Orchid target tier 2 and 3 cities like Shimoga where you don’t have any star hotels.
I happen to visit Shimoga frequently and found this hotel value for money.( as modestly priced INR 1500/- + taxes with corporate discounts)
Royal Orchid have extensive corporate tie-up as well with many organisation due to pan India presence.
Royal Orchid also has a membership plan started around four year back which I found also value for money and other chain like Holiday Inn and Citrus mirroring it.
You need to pay INR 7500/- for an annual membership you get two nights stay free and other two night at half the price along with many freebies like free buffet coupons for family, birthday celebration, free drinks etc…from the restaurant.
All this will enhance room occupancy and customer loyalty.
Disclosure : Not invested
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