Relaxo Footwear: a wannabe brand play

The difference in realisation between what Relaxo makes per pair and what Bata makes is 4x. One can’t club them in one segment. Based on your categorisation, I would think Relaxo is in Segment A and now trying to move to Segment B. While Bata is in Segment B and making a pitch for Segment A and C both.


Source:Right shoe to get your portfolio running...

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