RBL BANK - Is it a Good Long Term Story?

One of the things that RBL powers from the backend or through collaboration are quite interesting technology start-ups and companies.

  1. Happay - Happay is a expense management system start-up, used by around 4000 companies like Oyo, Symphony, Urban Ladder, etc. The Visa cards are issued by RBL - https://www.happay.in/terms.html Happay can be compared to Coupa which went for an IPO last year http://www.nasdaq.com/symbol/coup

  2. PayUmoney - RBL powers the virtual wallet for PayUmoney http://www.thehindubusinessline.com/money-and-banking/payumoney-partners-with-rbl-bank-to-offer-virtual-wallet/article6805069.ece

  3. BookMyShow - Pretty much everyone in my office has this card and I think RBL did a good job at marketing / introducing it bundled with free movie tickets like other banks - https://in.bookmyshow.com/offers/rbl-bank-fun-credit-card-offer/RBLCC1015

  4. Oxigen: Virtual visa cards with RBL - https://www.oxigenwallet.com/virtuale-prepaid-visa-cards

  5. The Mobile Wallet - http://indiacsr.in/essars-hazira-township-goes-cashless-with-the-mobile-wallet/ Essar’s Nand Niketan Township becomes India’s First Private Sector Township to go cashless with The Mobile Wallet (TMW). More than 12,000 TMW app downloads. Over 8,000 TMW-RBL Bank Prepaid Card issued. An average of Rs 2 lakh of digital transactions executed every day. More than 1,000 daily transactions executed using simply the TMW app

  6. Zeta - You must have seen these stickers everywhere - The cards are powered by RBL https://zeta.in/terms-RBL/

  7. Quopn - The online wallet is issued by RBL - http://quopn.com/my_wallet_Terms_of_use.html

Any others that I missed?

I am sure many banks do this too but I feel, RBL bank’s management is positively aggressive in finding new mediums in the field.

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